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Friday Blog Scan: Things We Liked from the Week That Was

Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.

Friday Blog Scan: Things We Liked from the Week That Was

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.

Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.

Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.

What Happens when Your Identity is Confused with Others?

Unless you have a very unusual name, chances are there are several other people in the world that share your first and last name. This is kinda neat, but what if your name twin doesn’t do the honor justice?

Before the Internet, you may have never known. Now a simple Google search can lead to all kinds of misunderstandings. What if a client runs a Google search and instead of you turning up, your name twin does?

Vintage Marketing – I’m a Collector!

Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world

Friday Blog Scan: Things we liked from the week that was

Pat at Transparent RE discusses what Network Generation is and why this the critical first step to getting yourself started growing your referral network using

Building a Brand Using the Power of Social Media

That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.

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What Happens when Your Identity is Confused with Others?

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