Fannie and Freddie – The Shoes Keep Dropping…
Posted by Sherry Chris In a meeting this morning, Alex Perriello eloquently stated, “I feel like I am in Imelda Marcos’ closet – the shoes
Posted by Sherry Chris In a meeting this morning, Alex Perriello eloquently stated, “I feel like I am in Imelda Marcos’ closet – the shoes
The advantage of implementing these ideas is that they’re relatively easy and provide measurable results. Plus, I would think that positioning your company for the future would include shifting advertising dollars to online sources, eliminating faxes and excessive printing, and limiting your footprint.
5 Ways to Recruit More Effectively: Know Your Audience, Hang Out Where Your Candidates Hang Out, Have Success Systems, Have A Distinct Company Culture and Be Able to Share It, and Set Clear Mutual Expectations and Deliver.
The study was conducted by the Dartmouth Center for Marketing Research that claims that “familiarity with and usage of social media within the Inc. 500 has nearly doubled in the past 12 months.”
* Professional sports teams have managers and coaches. The reason for this is because these are two different jobs. In most real estate offices, the leader has to wear many hats. If you want to attract and retain Gen X and Gen Y agents you have to wear your coaching hat, not your manager’s hat.
I’d look at all of my leases and see if I could get ever leaner and meaner. I would challenge every last square foot of space, not only because it cuts back on a big line-item but because having a 4,000 square-foot cube-farm isn’t how I’d want to position myself for the future. At the same time, I’d be looking around my market to see who was not in a position to survive the winter and look to acquire. My goal wouldn’t be to stretch myself into a new market, but to strengthen my operations with good, productive, reputable agents.
That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.
Company values are critical to an organization’s success. The values of Better Homes and Gardens Real Estate LLC are Passion, Authenticity, Innovation, Growth, and Excellence
In true real estate fashion, the room began to fill with agents just minutes before the announcement was to be made. Truly, the team of
Post contributions from Sherry Chris, Marc Davison and Kevin Doell Note: At Inman’s Real Estate Connect San Francisco, Better Homes and Gardens Real Estate LLC
Post Contributors: Sherry Chris, Marc Davison & Kevin Doell One of the best parts of any industry conference is tapping into the collective brainpower of
Yesterday was launch day for our new brand. We made our debut at Inman Real Estate Connect in San Francisco. We had a great press
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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