Over the past decade, learning technology has become compulsory for real estate agents. From email newsletters to social media posting, innovative ways to share and connect become the newest methods of lead generation. Savvy agents have already harnessed the power of the latest innovations to attract more business. Discover how to get more real estate leads by becoming a social media influencer.
Establish Dedicated Social Media Accounts
The first step is to establish social media accounts specifically for business purposes. While adding occasional personal updates is a great way to be relatable to clients, the statements should be primarily focused on real estate matters. Include updated listings, tips for buyers and sellers, and links to local businesses and events. Becoming a social media influencer starts by offering enough diversity to drive traffic, as well as a dedicated focus on the topic of real estate.
Select a Specific Niche Market
With focusing in mind, the next step is to choose a specific niche market. The most successful social influencers are well-versed in a narrow topic to become known as authorities in a particular subject. Examples might include veteran homebuyers, first-time homebuyers, sellers who are relocating, and seniors seeking to downsize. Perform keyword research related to the niche audience and review the People Also Ask section of Google searches. Use these terms to craft content that resonates with the chosen audience to start building a dedicated following.
Create a Notable Brand
An agent who has a recognizable voice stands above the competitors. From a dash of humor to authoritative, there are many approaches to consider. An agent should adopt a natural voice that suits his or her usual manner of conducting business. Use language, imagery, and colors to inspire a mood and create a brand people recognize and remember. Memorable posts help turn social media users into respected influencers.
Determine the Target Audience
Beyond the niche market, verify the target audience for that type of real estate. For example, what are the typical demographics of local seniors who want to downsize? Find out these crucial answers to refine all promotional content to reach out to a specific age group or type of consumer. Connecting with the right target audience transforms a fledgling social media influencer into a well-followed authority.
Create Compelling Content
With the niche market and target audience in mind, social influencers can create compelling content that gets attention. Maintain a pulse on the latest real estate trends, then share updates and advice to keep people coming back for more. Some agents hire a professional writer to create the content regularly to ensure consistency. Content should be posted on a schedule, such as weekly or monthly, so readers know what to expect.
Publicize All Content
Even the best content is meaningless without an audience. Blog entries, guest blog posts, and social media posts should all be cross-publicized for optimum traffic and recognition. Sharing posts on various social media and medium attract people who might not have otherwise seen the updates. Throwing out a broad net attracts more followers and helps social media influencers gain clout. Better Homes and Gardens® Real Estate agents share updates with a vast audience of dedicated social media participants and followers for maximum exposure.
Be Interactive with Clients
Busy real estate agents might find it easy to post and forget about it. But often people make comments about a post or share it. Agents should periodically monitor all social media accounts to keep the content fresh and respond to all the comments. When people comment at a business, they expect a response. Remaining interactive with clients creates an ongoing relationship based on trust and communication.
Keep Track of Progress
Marketing campaigns need to be measurable to determine if they are worth the ongoing investment of time and money. Use Google Analytics and other applications to gauge the progress of social media marketing efforts. Keeping track of the status is a way to determine what works and what needs to be updated. Making these necessary tweaks helps social media influencers stay relevant and well-liked by their audience.
The top social media influencers are dedicated to a topic and philosophy but willing to adapt to societal changes. As real estate and technology both evolve at breakneck speeds, the most successful agents recognize the need to be flexible. An agent who offers cutting-edge updates and smart advice will attract more followers and real estate leads.
Becoming a social media influencer requires research, dedication, and an innate ability to connect with people. Agents who master the process can generate an ongoing stream of real estate leads and referrals.