An agent who completes the licensing process has an instant feeling of accomplishment. At that moment, all the possibilities of a new career become real and exciting. Use these ten ways to get your name noticed as a new real estate agent and start building a business that will be profitable for years to come.
Announce Your Status
New agents may assume people already know their professional status. Make sure to announce the accomplishment to everyone. Contact family, friends, and neighbors to tell them you are a new real estate agent looking to help people buy, sell, and rent properties. Get formal announcements printed to send to former business associates and local companies. Inquire about having the statement reprinted in local publications that also include real estate listings.
Talk To Everyone About Real Estate
Choose attractive business cards to show off your new status as a real estate agent. Talk to everyone you meet about real estate and offer them business cards. Look for opportunities to speak to people about listing homes, such as properties listed for sale by owner. Often these people have questions about the process and may not know how to market their homes. New agents have a chance to shine and get a new listing.
Offer Something for Nothing
Few people can resist the allure of a useful freebie. New real estate agents can offer free buying and selling guides, market updates, and other helpful information via a blog, website, or social media. People who want the data will need to share their contact details. New agents can use these contacts to create marketing lists for future campaigns.
Sponsor or Support Community Events
One of the best ways to get recognized is by participating in community events. Attend local sports games, parades, and concerts. Sponsor a neighborhood sports team or support a regional charity in your name. Take advantage of opportunities to purchase advertising space in the event summaries.
Get Active on Social Media
Create social media accounts as a real estate agent and avoid using personal accounts. Establish full profiles on sites such as Facebook, Instagram, and LinkedIn. Learn how to harness the potential of social media by posting listing descriptions, professional photos, and updates. Interact with users, share useful information, and encourage sharing. Use features such as Facebook Live to conduct live tours of available properties. Tap into the ongoing din on social media to make a name in the industry. Better Homes and Gardens® Real Estate affiliated agents have access to robust social media accounts to reach more possible clients.
Pound the Pavement and Pick Up the Phone
Old school tactics should always be part of a new agent’s promotional efforts. Pick up the phone to call expired listings, old leads, and homes that are for sale by owners to try to generate new business. Go knocking on neighborhood doors to offer people a business card and information about local listings. Offer a free market valuation to people who are interested in finding out more about selling their homes.
Encourage Referrals and Recommendations
From the family attorney to a college friend you helped find a house, consider all the potential referrals and recommendations in your sphere of influence. Join the local chamber of commerce to connect with other professionals such as bankers, inspectors, and accountants. Encourage reciprocal referrals and try to connect with other newbies who are trying to build their professional networks.
Connect With Builders and Developers
Networking is a critical element to success as a new agent. Savvy new agents connect with builders and developers to find out about new properties as they exist. Listing and selling these properties can quickly become a lucrative niche, especially for a newbie who is ready to put in the work and time.
Invest in Your Brand
It takes money to make money, and new agents are no exception. Memberships to industry organizations and promotional items featuring the agent’s name are necessities. Other worthy investments include organization software and continuing real estate education to stay on top of new leads and the overall industry.
Get to Know About SEO
One of the most effective ways to get a new agent’s name noticed is to rank on the first page of the search engines. Compelling content coupled with well-researched keywords is the cornerstone to search engine optimization (SEO). New agents can start a dedicated blog offering real estate and local news. Agents should also develop robust profiles on local and industry sites so that potential clients can find out more about them.
Passing the real estate license exam is a moment of victory, but the work has just started. It takes effort to become a successful agent with a thriving business fueled by referrals. Success begins with these ten simple ways to get noticed as a new real estate agent in order to start building the business of your dreams.