How to Use the Latest Real Estate News to Generate More Leads


Learn how to use the latest real estate news, statistics and trends to generate more leads for your business. Knowledge is power when it comes to attracting clients.

People read the news to find out what is going on in their neighborhoods and the world. Professionals focus on updates about their profession. The world of real estate is continually evolving and changing. Knowing about these changes helps REALTORS® deliver the highest level of service to all types of clients. Learn how to use the latest real estate news to generate more leads for your brokerage.

Where to find real estate news

Countless resources provide accurate, updated real estate news. Leading television networks, newspapers and news magazines offer content focused on the real estate market. There are also websites and organizations dedicated to providing info about commercial and residential real estate. From investors to first-time home buyers, these news items give REALTORS® essential facts to review and apply to their clients.

Review recent surveys

How many homes were sold in your regional area? What is the median price of the properties being sold? Answers to these questions help you define your target market, meet the current needs and generate more leads. Plus, some clients ask questions about these statistics. Review recent surveys to get accurate answers and develop your real estate marketing campaigns. Likewise, the MLS can be a great source of recently closed sales info that can help you target specific neighborhoods to gain prospective clients from. Choose a nearby area and conduct a mock CMA (Comparative Market Analysis) to get a feel for availability and which neighboring properties might be ready to sell. Additionally, the National Association of Realtors (NAR) releases the latest housing statistics around the 25th of each month. Knowing the history and current facts about a location will help you predict future trends.

Conduct targeted polls

Are you not finding the specific statistics you want? Conduct a customized poll to get specifically targeted answers. Creating a poll makes it possible to get answers to obscure questions that help refine your marketing approach. SurveyMonkey and Doodle are two popular services used to create online polls. Share them on your website, blog, social media accounts and in email newsletters. Encourage people to respond by offering a free real estate guide or report. Use the survey answers to define potentially productive niches and generate more leads.

Assess trends

Look for real estate trends by reading real estate industry blogs and publications. Subscribe to relevant email newsletters. Watch out for ongoing patterns, such as a surge of millennials purchasing houses or an increasing number of seniors searching for retirement homes in your area. Develop targeted marketing campaigns to appeal to the demographic looking for local properties. Be aware of new housing developments and communities to determine the types of clients with the budget and desire to move into them. Stay ahead of the curve to generate more leads.

Community news and events

Community organizations and local publications highlight community news and events. Showcase this information on your blog and social media. Offering something with the expectation of nothing in return can be one of the best ways to generate leads. Attend events in the area, become a team sponsor and donate to local charities in your business name. People will note that you are an active part of the community and consider you when they are in the market to buy or sell a home. Many clients prefer to work with someone they see around the community. Remember to distribute business cards and brochures at all the events you attend. Support local businesses so they are more likely to recommend you.

Check social media and forums

Follow local businesses and notable people on social media such as Facebook, Twitter and Instagram. Take a few minutes each day to read updates and see what’s happening in the area. For example, people might be searching for summer rentals or looking to sell their homes. Let them know you are available to offer assistance. Community forums are another place to find recent news. People talk honestly in forums about crime in the area, school districts, housing issues and how to improve the neighborhood. Forums are also a place where you can ask questions and gather information to boost your campaigns. Plus, being aware of popular opinion can prepare you for possible objections.


Following the latest real estate news keeps REALTORS® well-informed about behaviors and trends that shape the local market. Use this information to develop targeted campaigns that resonate with potential buyers and sellers. Knowing what they want and how they can get it is one of the most effective ways to generate more leads.




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