In this business, I have my ear to the ground all the time. I make a point of talking to people, and most importantly, asking questions and listening. I never know when a new technology I come across will have a profound impact on the way we structure the real estate brokerage model.

Back in January, I had the opportunity to ask a few questions of Dennis Crowley – CEO of the current belle of the social media start up ball. Particularly this year, Foursquare’s location based service has been attracting mounting attention and has exploded from a few hundred thousand to more than 1 million users in the past few months, with a “check-in” happening every second.  Wow!

The possibilities now for combining the real estate buying experience with augmented reality and other location based content is immense. We are currently looking at strategies for incorporating this sort of technology enabler into our lifestyle brand value proposition.

Ideas for the “next generation brokerage” come from everywhere – view the video below to see my interview where I captured a few more.

[Photo courtesy of DennisCrowley.com & FourSquare.com]