How to Combat Common Obstacles when Using Social Media

Smiling young mixed race businessman holding video call with clients partners.

Maintaining our social connection has never been more important. Current conditions require us to maintain our distance and have limited physical interactions. This scenario doesn’t leave a lot of room for real estate professionals, whose business revolves around handshakes and face-to-face interactions, to do their job, does it?

Here is where social media comes in to save the day. Through social media, real estate professionals can stay in contact with their clients and potential clients. If you’ve been reluctant to embrace social media in the past, now is the time to educate yourself and incorporate it into your business action plan.

The Real Estate Guide to Social Media Marketing by Better Homes and Gardens® Real Estate, identifies the frequent obstacles getting in the way of people promoting their businesses and provides solutions so you can start seeing results.

Some of the most common obstacles real estate professionals face are not having enough time and a lack of training and effort. However, more than 80% of the BHGRE Social Survey participants agreed that social media brings customers to their businesses. The following tips are key to avoiding those problems and achieving the greatest possible returns.

  • Schedule your content ahead of time. Try making a content calendar for each month to help you stay on track and meet audience expectations. This allows you to be more strategic with the content you are posting.
  • Dedicate time each week to social media marketing. Having a specific time commitment will make it easier to stick to your goals.
  • Use targeting abilities. By targeting your audiences, your posts can be more effective, which can, in turn, generate high-quality leads.
  • Use time-saving management tools such as Hootsuite. Better Homes and Gardens® Real Estate affiliated agents also have exclusive access to the Social Tool—an app that provides a considerable variety of content, scheduling and the ability to post across different social channels with ease. It can help you better manage and schedule content, allowing you to focus your attention on other tasks.

Become a savvy social media user and discover more amazing tips by downloading The Real Estate Guide to Social Media Marketing today.

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