Generation Z, the young Americans now aged 14 – 18, is set to shape the future of our industry, and soon! BHGRE® ushered the Gen Z conversion into the real estate scene in 2014 with its cutting edge research on this dynamic and digital generation. Last year, we hosted our first Gen Z teen advisory board. And last week, Sherry Chris, president and CEO, moderated the first ever Gen Z consumer panel at the REAL Trends Gathering of Eagles conference in front of hundreds of leading real estate professionals from across the country.
This generation has seen the financial barriers and struggles millennials have faced, and research has shown today’s teens (and even pre-teens) already have the saving mentality. Pick up any marketing trade publication in recent months, and you’ll see Gen Z is on the brink of creating an economic explosion, and their impact will affect the housing market and how we conduct our business in a big way.
Check out the video below featuring insights from our Gen Z advisory board—and your future clients—on what matters to them most about service, communication and more!