Join Our Next Google+ Hangout: Building a Magnetic Culture

As part of our ongoing Beta Brokerage project, we invite you to join our next Beta Broker Hangout on Google+. We’re planning a lively discussion with two successful brokers on Building a Magnetic Culture.

According to James L. Heskett in his book The Culture Cycle, effective culture “can account for 20-30{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of the differential in corporate performance when compared with ‘culturally unremarkable’ competitors.” Simply put, a strong culture attracts top talent, keeps them close and helps to build a successful brand.

Join our 1-hour discussion as Better Homes and Gardens® Real Estate, President and CEO, Sherry Chris talks with two successful brokers about the cultures they have built and how this allows them to attract the right agents based on their business goals. You will walk away with innovative ideas for fostering a unique culture that will give your company an additional edge in the marketplace.


Monday, August 5, 2013 at 2:00 p.m. ET/11:00 a.m. PT


How to join:

Follow this link to our Google+ event to watch the hangout live on August 5, 2013 at 2:00 p.m. ET/11:00 a.m. PT.

We’ll take questions from viewers during the discussion via Twitter. Just tweet them with the hashtag: #bhgre.

Beta Brokerage is an ongoing project in which we engage with entrepreneurial brokers from outside the Better Homes and Gardens Real Estate network to share and discuss innovative approaches to the real estate business to benefit the industry as a whole.

We hope you can join us!

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