Better Homes and Gardens Real Estate Kicks Off 10th Anniversary Year with Thought Leadership Focused on the Future of Real Estate

Research explores broker perspectives and the impact of student loan debt on housing; offers empowering, actionable insights.

MADISON, N.J. (Jan. 17, 2018) — Better Homes and Gardens® Real Estate today kicked off its 10-year anniversary celebration with the release of both a new industry survey and consumer data-driven white paper launching the company’s research agenda for 2018. The timely findings offer powerful new insights across the industry and consumer landscapes, and are the latest expression of Better Homes and Gardens Real Estate’s decade-long commitment to educating and empowering the real estate community, while continuing to inspire transformational change.

Developed in partnership with residential real estate news outlet RISMedia and the Asian Real Estate Association of America (AREAA), respectively, these new resources proactively identify key industry trends, with a shared focus on spotlighting the challenges and opportunities facing brokers and buyers in an ever-evolving market.

“For the past ten years, Better Homes and Gardens Real Estate has been a champion for sparking disruptive, data-centric conversations that empower industry professionals across the globe,” said Sherry Chris, President and CEO of Better Homes and Gardens Real Estate. “We are proud to celebrate our brand’s 10-year anniversary by collaborating with thought leaders who share this mission, giving voice to two important industry narratives. As Better Homes and Gardens Real Estate continues to establish its legacy, we look forward to further cultivating a brand that embodies the future of real estate, and promise to continue pushing boundaries on behalf of industry professionals and consumers in the decades to come.”

Industry Survey: Brokerage State of Affairs

“What Keeps Brokers Up at Night”, an industry survey created by Better Homes and Gardens Real Estate in partnership with residential real estate news outlet RISMedia, offers an exclusive look at evolving trends that will continue to transform the industry in 2018 and beyond. The U.S. brokerage owners surveyed represent a wide swath of company structures, from small enterprises with single-digit teams to those with more than 400 offices and 13,000 associates. The average age of respondents ranged from 51 to 70, and those surveyed hail from all regions of the country. The research explores the most pressing issues on the minds of the nation’s real estate brokers, including strategies for continued success.

According to the findings, among the most disruptive issues currently facing real estate brokers are:

  • Lack of inventory
  • Recruitment
  • Integrating rapidly-changing technology
  • Changes to housing legislation

Additionally, 62 percent of respondents – comprised of a diverse collection of industry professionals from across the country – expressed the belief that a staunch commitment to client service gives their companies the competitive edge. Other winning strategies include:

  • Urging proactive lead generation
  • Thoroughly understanding local zoning laws and tax structures
  • Offering incentives to encourage entry-level homebuyers

“While real estate professionals are cognizant of the unique challenges facing individual localities or offices, this research overwhelmingly found most to be optimistic about opportunities for success in 2018,” said John Featherston, CEO and Publisher of RISMedia. “From company culture to new technologies to a high confidence level in the housing industry overall, the insights bode well for the industry as a whole and serve as a resource and road map to help others implement best practices and set a productive agenda for the year ahead.”

To view the full survey findings and methodology, please visit

White Paper: Student Debt, Homeownership and Advocacy

Student debt is now the largest source of non-mortgage debt in America. With the cost of attending college skyrocketing, young adults are taking out more loans to help pay for their education. Combined with the very modest average annual salary earned by most young millennials, many are unable to purchase a home before the age of 30.

This pressure is particularly significant among Asian Americans and Pacific Islanders (AAPIs), who tend to enroll in four-year colleges and postgraduate schools at significantly higher rates than other ethnicities, and to attend more expensive institutions in pursuit of degrees that require more years of study, according to U.S. Census Bureau data. As a result, this demographic group is especially at risk of becoming overburdened by student loan debt, inhibiting their ability to achieve the dream of homeownership.

Developed in conjunction with the Asian Real Estate Association of America (AREAA), a national organization dedicated to expanding housing opportunities for Asian Americans and Pacific Islanders and the National Association of REALTORS®, “Student Debt and Housing” explores the outsized impact of student debt on homeownership among millennial AAPIs.

To address these challenges, Better Homes and Gardens Real Estate and AREAA have partnered to raise awareness about the critical relationship between student debt and homeownership. The two organizations are creating advocacy efforts that include local education outreach programs to educates real estate professionals, lenders, and consumers about proactive measures that can be taken to help debt-laden AAPI millennials qualify for loans.

“We firmly believe the two greatest ways to promote financial stability are through education and homeownership,” said Randy Char, 2017 AREAA President. “As the number of individuals hampered by student debt continues to rise, it is our mission to advocate for ways to reduce rising education costs and address high interest student loans so that more young AAPIs are empowered to realize their financial goals.”

To view the full “Student Debt and Housing” whitepaper, please visit

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@BHGRealEstate kicks off 10th anniversary year with thought leadership focused on the future of #RealEstate.

To learn more about Better Homes and Gardens Real Estate, please visit

About Better Homes and Gardens® Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens® Real Estate network includes over 11,000 affiliated sales associates and approximately 350 offices serving home buyers and sellers across the United States, Canada and the Bahamas.

Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.

About The Asian Real Estate Association of America

The Asian Real Estate Association of America (AREAA), established in 2003, is a national business trade organization focused on expanding housing opportunities for Asian American communities and creating business opportunities for real estate business leaders who serve this growing market. With over 16,000 members in 37 chapters across North America, AREAA is the largest real estate trade association dedicated to promoting homeownership in the Asian American and Pacific Islander communities.

About RISMedia

RISMedia was founded in 1980 by CEO and Publisher John E. Featherston, as the residential real estate industrys definitive source for news and information for real estate’s most profitable and productive professionals–and all those looking to gain a competitive edge.

Media Contacts:

Lindsey Schmidt
(212) 352-6537

Nicole Eresman
Better Homes and Gardens® Real Estate LLC
(973) 407-5937

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