Harris Poll EquiTrend® Recognizes Lifestyle Real Estate Brand as Highest Ranked in Real Estate Based on Brand Equity
MADISON, N.J. (June 2, 2015) – Better Homes and Gardens® Real Estate announced today that it has been named “Real Estate Agency Brand of the Year” as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity tracker that measures and compares brand health among more than 1,400 brands across nearly 150 categories. As a leading lifestyle real estate company, Better Homes and Gardens Real Estate received the highest cumulative ranking within the real estate category based on consumers’ perception of its familiarity and quality as well as consumer consideration of brand interaction.
“We had the opportunity to build a brand based on core values and a service philosophy that we could make fundamental requirements of all companies that we welcome into our network,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Every business decision we make including who we affiliate with, how we present our training and tools to our brokers and affiliated real estate professionals, and how we convey our brand to consumers is grounded in exceeding people’s expectations. Seeing that consumers value what we stand for is the best recognition we can receive.”
Since launching in 2008, Better Homes and Gardens Real Estate has strategically grown to include approximately 9,300 affiliated professionals servicing the U.S. and Canada. In 2014 the brand launched the Friendliest Search in Real Estate℠ on BHGRE.com, which has been billed as the most comprehensive lifestyle and community data-based search experience fully integrated within the property search of a national website. Built upon a fully responsive platform designed for mobile-first usage, its purpose is to help consumers search for homes online based on the lifestyle requirements that drive their purchase decisions during the offline search.
To read more about the Harris Poll EquiTrend® Study, click here.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens Real Estate network includes more than 9,300 affiliated sales associates and approximately 290 offices serving home buyers and sellers across the United States and Canada.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.
