Better Homes and Gardens Real Estate Launches “Idea Shed,” the Industry’s First Open Innovation and Collaboration Platform

Idea Shed Links Ideas with Innovators for the Collective Benefit of all Real Estate Professionals

MADISON, NJ (Dec. 1, 2014)—Better Homes and Gardens Real Estate announced today that it has launched a radically different collaboration platform for the real estate industry, Idea Shed.  The goal of Idea Shed is to provide real estate professionals with an open forum to share their ideas on topics including technology, service, recruiting, prospecting and the “out there” category, with the hope of those ideas being noticed, developed and launched by people or companies with the resources to bring them to fruition.

“We want to leverage the collective ingenuity of real estate professionals, and the collective innovation of solution providers to bring real estate to the next level,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate.  “Better Homes and Gardens Real Estate is proud to bring Idea Shed forward to the industry during a time when real estate is undergoing exponential change.  We believe collaboration will help us all meet the ever-changing demands of our business.”

Idea Shed was developed to bridge the gap between the creative thinking that happens by the people who practice real estate on a daily basis and the innovators whose mission it is to launch tools, systems and resources to make everyone’s professional lives more efficient, successful and productive.

“As a broker, I often think of new ideas that can make a difference in real estate,” said Eric Post, vice president and principal broker at Better Homes and Gardens Real Estate Realty Partners in Portland, Ore.  “I was an early contributor to Idea Shed because I wanted to have a hand in changing the way we do business as real estate professionals.  I believe that by sharing my ideas with the people and companies who can act upon them, I am having a direct impact on the industry.”
Contributors who post their ideas on Idea Shed do so with the intention of someone else bringing them to life. Solution developers can leverage any idea posted on Idea Shed and work on them as they wish.

“As a company that is dedicated to the innovation of real estate, we applaud the efforts of Better Homes and Gardens Real Estate to bring great new ideas into the field of vision of companies such as ours,” said Jonathan Bednarsh, president and COO of Onboard Informatics. “When you are in the business of changing the way real estate professionals do business, the most direct path to delivering on that goal is to hear suggestions and ideas directly from your stakeholders.  Idea Shed will bring new ideas to the attention of those who can deliver on them, to the collective benefit of the industry.”

“As a start-up, we are building products to solve real problems,” said Boubou Guiro, CEO and founder, Onvedeo, Inc.  “To us, there’s no better and easier way to understand a need then getting it directly from the sales professional and broker.  We see Idea Shed as the newest source for innovation not only within the real estate space but within the technology space in general. This model is something that can and should be adopted by other industries to the benefit of the stakeholders and the innovators trying to solve business challenges.”

Idea Shed is actively accepting new ideas.  To submit ideas, discuss existing ideas or start innovating, go to

About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens Real Estate network includes more than 9,100 affiliated sales associates and approximately 280 offices serving home buyers and sellers across the United States and Canada.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.

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