Family-operated firm cites fresh-thinking culture and lifestyle branding as reasoning behind national brand affiliation
CELEBRATION, Fla. and MADISON, N.J. (Sep. 23, 2014) — Better Homes and Gardens® Real Estate today announced the addition of Celebration Real Estate Group, an independent real estate brokerage based in Central Florida, to its franchise network. The newly minted Better Homes and Gardens Real Estate Fine Living will continue under the leadership of its co-owners Dane Bradley and Dana Hall-Bradley and serve its local communities that include Celebration, Reunion Resort, Golden Oak, Lake Nona and Windermere.
“We have been talking about the importance of selling a lifestyle since we launched this real estate brand,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The Celebration area is the embodiment of that. Dane and Dana understand that the real estate transaction transcends the house and encompasses the total view of someone’s life, including hobbies, dining, entertainment and a community network – making their brokerage a perfect complement to our brand.”
Better Homes and Gardens Real Estate Fine Living will operate out of its two office locations in Celebration and Windermere and will seek to strategically grow its current base of affiliated real estate professionals by leveraging the resources offered by the national real estate brand.
“Affiliating with Better Homes and Gardens Real Estate provides us immediate national brand name recognition, along with the marketing and technology resources to enhance offerings to our clients in the areas that we serve,” said Dane Bradley. “Mostly, we are looking forward to working with a brand that aligns with our brokerage’s and community’s focus on family and the home.”
Better Homes and Gardens Real Estate Fine Living specialties include residential real estate, new construction as well as sales of vacation and second homes. Beyond the company’s investment in the growth of their affiliated real estate professionals, Better Homes and Gardens Real Estate Fine Living remains an active supporter of the community by participating in local and national fundraising efforts, collecting canned food at Christmas for the Salvation Army, supporting locally sponsored school events, and hosting the Diamond and Denim Ball, an annual Ronald McDonald House Charities event.
For more information, visit www.BHGFineLiving.com.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens Real Estate network includes more than 8,900 affiliated sales associates and approximately 270 offices serving home buyers and sellers in offices serving homebuyers and sellers across the U.S and Canada. U.S. states served include: Alabama, Arizona, California, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Vermont, Virginia, Washington and Washington DC. Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.
