Vme TV and Better Homes and Gardens Real Estate Team Up to Offer Hispanic Americans Turn-Key Solutions to Home Buying
Partnership delivers home and lifestyle content to over 75 percent of Hispanic households in the U.S
MADISON, NJ – July 29, 2014 – Vme TV, the only national Spanish-language television network affiliated with public television stations, has joined forces with Better Homes and Gardens® Real Estate to bring viewers “Vme Hogar,” informative video segments providing tips to help Hispanic Americans make the most out of their homeownership experience. These 15 segments, which will air throughout the summer and fall, share valuable guidance that will assist viewers through their first home purchase, demonstrate how to maximize their space, and provide tips on how to sell their property.
According to the National Association of Hispanic Real Estate Professionals’ State of Hispanic Homeownership, Hispanics are playing an increasingly important role in the nation’s home purchase market. By 2020, half of all new homebuyers are expected to be Hispanic. Through this initiative, Vme TV and Better Homes and Gardens Real Estate aim to provide this demographic with the necessary resources and knowledge to understand the financial process and the modifications that can be made to improve their real estate investment in the long term.
“Better Homes and Gardens Real Estate is proud and committed to helping the growing Hispanic consumer market fulfill the American Dream of owning a home,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “This informative television and video series offers viewers the opportunity to learn about buying and selling a home, and provides practical homeownership advice and tips to help them live the life they dream about in their homes.”
The State of Hispanic Homeownership report highlights that 56 percent of Hispanics feel that purchasing a home is a symbol of success or achievement. As this demographic continues to lead population growth in the United States, Hispanics will have increasing opportunities to drive the homebuyer market in the years to come.
“Vme TV understands that the home is at the heart of the Hispanic family. It is a place where culture, traditions and generations come together to celebrate important milestones and create new memories,” said Ralph Parkman, Vme TV’s vice-president of marketing. “This is what makes homeownership a significant, turnkey event in their lives, and together with Better Homes and Gardens Real Estate we hope to help them achieve the ultimate goal of owning a home.”
Ventures such as this partnership with Better Homes and Gardens Real Estate complement Vme TV’s efforts to provide trustworthy content that promotes success and well being throughout the Hispanic American community. Vme TV partners with likeminded organizations to create programming which offers viewers nationwide information that promotes upward mobility in an easily digestible format.
To find your local channel or to learn more about Vme TV, visitwww.vmetv.com or follow Vme TV on social media viawww.facebook.com/vmetv or www.twitter.com/vmetv.
ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv orwww.twitter.com/vmetv.
ABOUT BETTER HOMES AND GARDENS REAL ESTATE LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The growing Better Homes and Gardens Real Estate network includes more than 8,300 sales associates and approximately 260 offices serving homebuyers and sellers across the U.S and Canada. U.S. states served include: Alabama, Arizona, California, Florida, Georgia, Idaho, Indiana, Kentucky, Kansas, Pennsylvania, Maine, Massachusetts, Minnesota, Missouri, New Hampshire, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Vermont, Virginia and Washington.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated. For more information, please visitwww.BHGRealEstate.com.
