2020 is off to an incredible start for Better Homes and Gardens ® Real Estate. We had numerous, well-deserving, individuals recognized in the 2020 RISMedia Real Estate Newsmaker list. See who was recognized from the BHGRE ® network! Congratulations to Liz Uribe of Better Homes and Gardens Real Estate Wine Country Group for being recognized as an Inspiration in the RISMedia 2020 Real Estate …

Attracting top talent to a brokerage helps expand the business and increase profits. Often it takes more than a fair commission split and necessary training to bring key personnel into the office. Discover how to use a real estate coaching program to recruit the best new agents and help them develop superior leadership qualities. Goals of a Coaching Program Coaching …

From high-end vacationers to first-class business travelers, short-term rental properties offer optimum privacy and exclusivity. Agents who recognize the potential of this growing niche market are sure to profit from these real estate listings. Discover smart tips to start dominating the luxury short-term rentals niche, which continues to become increasingly popular. Craft an Irresistible Description Consider the target market for …

Completing your real estate education is just the first step toward a rewarding career in this growing field. The next step is taking the real estate license exam. A few smart strategies can maximize your potential to pass the state test. Better Homes and Gardens® Real Estate is sharing these ten top tips to help you prepare for this essential …

Understanding the market is crucial for agents to serve their clients effectively. From housing values to mortgage rates, all factors matter when it comes to finding the right home for a client’s budget and needs.  Pinpoint pricing is critical for a client who wants to buy or sell property. Discover ten facts every real estate agent should know about the …

People dream of owning a vacation home where they can escape the daily routine for a while. Many of them also profit from having a vacation house by renting it throughout the year. These cautious buyers want a perfect respite that is also a smart investment. Whether buyers want a waterfront property or a cabin in the mountains, discover seven …

From retirees to city slickers with new jobs, many consumers seek to get out of a house and get into a condo. Homeowners want less space and maintenance with all the modern amenities they prefer. Thoughtful agents can make this transition as smooth as possible for their clients. Consider seven ways to help clients downsizing from house to condo, so …

The most successful agents narrow down their focus to reach out to a specific target audience. Selecting a niche can be a profitable strategy. Agents must be willing to learn everything about a particular area, type of property, or consumer category. Familiarity with the niche attracts customers who are looking for specific types of properties. Discover seven potentially lucrative niche …

Most homebuyers go online to search for available properties. Search engine optimization (SEO) focuses on targeted keywords and strategies to attract search engines and people who want to find a house. Sellers recognize the power of the internet and want to know how to use it. Savvy agents can use these seven smart SEO tips to learn how to get …

Making connections is the lifeblood of the real estate business. Networking helps agents develop meaningful relationships, which can turn into real estate leads and clients in the future. People want to do business with professionals they know and trust. Discover how to get more leads in real estate with these six ways to connect with clients. Schedule the Best Open …