Few real estate agents imagined a time when a traditional open house would be impossible to plan. Successful agents also recognize the need to be flexible when times change. These unique ideas for an open house will help people who are buying a house make educated and confident decisions. Keep It Small Open houses can be a small gathering with …

Going green has become a way of life rather than a choice. Savvy real estate agents are learning about the green housing market to corner this growing niche. Eco-friendly options help preserve natural resources and lower utility bills because of their modern efficiency. Discover eight facts agents should know about the green housing market before selling houses to eco-enthusiasts. Green …

As working remotely becomes the temporary norm, agents and brokers are faced with new challenges. Attracting top talent and selling houses are activities usually conducted in-person. How can you add the personal touch to online communication? Discover effective ways to grow your real estate business in a virtual world. Optimize Existing Content A simple way to expand your current virtual …

Each interaction an agent has with a client has the potential to yield future business. Past clients come back and refer other clients to a trustworthy agent. Rental clients may have great potential to become profitable buyers in the future. Renters have many reasons why they choose not to buy a home. Discover eight savvy strategies to turn rental clients …

Sherry Chris, president and CEO of Better Homes and Gardens Real Estate catches up New Story CEO and co-founder, Brett Hagler, to discuss the New Story mission and their recent pivot to help families with children who have lost income as a result of COVID-19. The neighborhood offers a simple, practical solution to help our neighbors in need. 100% of donations will help pay rent for U.S. families facing homelessness.   …

Real estate agents need to be knowledgeable about everything from the housing market to people skills. Finances are another essential area for agents to stay on top of at all times. Listing homes, selling property, and managing a business all require some level of financial expertise. Discover the seven habits of financially savvy agents with successful real estate careers. Manage …

SEO, for those who are not familiar, stands for Search Engine Optimization. SEO attracts search engines and people searching online using targeted keywords and strategies and can increase the quality and quantity of website traffic organically. Considering over 90% of potential home buyers start their search online, it’s key to use SEO in order to increase your website ranking and boost your online presence. Higher rankings and increased exposure will result in generating more leads.   Know …

From checking texts in the morning to an early evening open house, an agent’s day is often packed with activity. After putting in long hours for business, agents may feel too tired to appreciate their free time. From friends and family to exercise, agents need to learn how to fit everything into a hectic day. Discover how to achieve work-life …

Considering the amount of time people are spending online and on social media, agents and brokers should still be maintaining an active social presence.  Below are a few safe topics you can share with your audience to stay engaged and relevant in your community even when social distancing.   Go through past reviews or testimonials and share the best ones.  Discuss tools you have access to and how you …

Video is one of the most highly effective forms of content. Although most of us consume a large amount of video, many real estate agents aren’t using video as part of their digital marketing strategy. Learning about video is a great use of your social distancing time while you wait to make your grand re-entrance. Here are some tips to become a video pro …