Once an aspiring agent completed the required real estate education and passes the exam, it’s time to think about the future. While agents are independent contractors, they must work on behalf of a licensed real estate broker. Is an agent getting a real estate license soon? Learn how to choose the right agency for a successful future. Examine the Environment …
Fun Real Estate Marketing Strategies That Make People Take Action
While buying and selling real estate is a serious business, marketing should never be boring. People want to enjoy the process and benefit from it. Savvy real estate agents know how to get people to smile as they make one of the most important investments of a lifetime. Discover fun real estate marketing strategies to generate more real estate leads …
Six Qualities Found in the Best Real Estate Agents
People from all walks of life take a course and pass the real estate agent state exam. But this is only the beginning. A successful career in real estate requires more than education, licensing, and a desk at an office. The leading real estate agents know the secrets to success. Discover the six qualities the best real estate agents possess …
10 Year Anniversary: 10 Tips for Success
Sherry Chris, Chief Executive Officer and President of Better Homes and Gardens® Real Estate, celebrates the 10-year anniversary of BHGRE® by sharing her top ten tips for success. 1) Collaboration is the new competitive advantage. The more you share, the more you receive. 2) Be polite and treat everyone with respect. You never know when people will come in and …
Recruiting Objections: 3 Scripts to Handle Any Excuse
Every broker must properly handle recruiting objections. A real estate agent may not want to join your team at this time, but you want to remain professional to ensure the door of opportunity remains open. The tools you use can offer insight, perspective and valuable information that could change a real estate agent’s mind. With these recruiting scripts, you can …
The Right Recruitment Strategy for Long-term Success
When recruiting for your firm, you have to carefully balance making a compelling argument without beating your chest and trying to convince new real estate agents that you are “the best.” Trying to lure new agents with features, perks and incentive packages, or even prospective career growth data, may seem good in the short-term, but it is not the key …
Talent Attraction is More Than a Recruiting Strategy – It’s a Differentiator!
In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is “to draw by appealing to the emotions or senses, by stimulating interest to cause to approach, by exciting admiration”. At Better Homes and Gardens® Real Estate, we …
Personality Types That Make the Best Agents
Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they love their freedom to do what they want along with an earning potential in the six figures. …
5 Tips for Creating an Office Culture Your Agents Will Love
Providing a positive and productive office culture is key to attracting and keeping good agents. It’s also what keeps the top talent from jumping ship and hanging their license with your competitor. So how do you create an environment that keeps a team enthusiastic and helps them grow together? Here’s five tips for brokers that can help. 1. Spruce Up …
Talent Attraction: Start Your Year with a Bang
One of the great things about starting a new year is it gives you a clean slate to start over. The ending of one year provides an opportunity for us to reflect on how we did in terms of achieving our personal and professional goals. An honest reflection of how we did first requires having goals and plans to start …