Pete King, of Better Homes and Gardens Real Estate Main Street Properties, is the latest to sit down and respond to our ’10 Questions’ series. He reveals which P.A.I.G.E. values he feels the closest to, as well as who his real-life hero is. 1. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, …

Blair Myers remains one of the most successful real estate agents in the industry, but his path to success has been much different than most. And it is all because of his look. “I am a gay man and just got married, but when people look at me they often don’t know if I am a woman or if I’m …

Seven Savvy Ways to Market Horse Property for Sale appeared first on Clean Slate Equestrians put their horses first and expect the best property for a competitive price. Agents working with equestrian sellers and buyers should be knowledgeable about the care of horses and what appeals to this niche market. Discover seven savvy ways to market horse property for sale …

As our life expectancy increases, older people are looking to buy and sell houses. Tapping into this demographic is a viable option for real estate agents who understand what seniors want and need. From researching current real estate values to making a connection with boomers, smart strategies help dedicated agents corner this growing market. Discover five innovative ways to market …

Attilio Adamo is a passionate real estate professional, and head of The Adamo Group, with Better Homes and Gardens Real Estate Rand Realty. We asked Attilio to give some insights into his successful career and how he embodies our P.A.I.G.E values in everything he does. Does being a part of the BHGRE® network supplement your life/happiness/lifestyle, how?  Absolutely. Real estate …

Luxury buyers expect far more than curb appeal and an open house with sandwiches. Appealing to an affluent market requires creativity, commitment, and a finger on the pulse of what they want now. Discover trendy ways to market high-end real estate to luxury buyers that get attention and establish agents as leaders in this exclusive niche. Create an Experience The …

The smart home has become a buzzword among buyers of all backgrounds. Initially, smart homes were sought after by upscale consumers with a passion for technology. Now consumers are discovering the benefits of intelligent features and want to find a house with them. Learn the ten best smart home marketing tips for tech-savvy agents to start cashing in on this …

Buyers have a variety of reasons for wanting homes with acres of land. From farming to the desire for privacy, they want space to work and enjoy life. To market these home effectively, agents must consider factors such as curb appeal, land use restrictions, and trying to showcase all the features of vast property. Discover how to use video to …

While data matters, people remember lifestyles over listing descriptions. A house with curb appeal attracts more immediate attention than one with good bones. So weaving a memorable story and painting a vivid picture compels people to take action on any property. Online marketing is the best way to reach out to potential buyers and make a meaningful connection. Instead of …