Be the expert in all things house and home with these Top Home Trends for 2021. Whether it’s pointing out potential ways to use a space, suggesting renovations that increase value, or staging a home for maximum consumer impact – these trends will give you insight into what today’s homeowners are looking for. SOOTHING NEUTRAL COLORSRestful beige-based neutrals will gain …

Luxury homebuyers purchase a fabulous lifestyle as well as a home. Agents who recognize the lifestyle preferences of these discerning buyers can corner this lucrative niche market. Discover how to use wellness and healthy lifestyles to attract, and sell homes, to high-end house hunters who know how they want to live. Glorious Gardens Expansive properties mean having room for glorious …

Better Homes and Gardens® Real Estate is proud to announce the winners of the brand’s 2020 Awards. These are special recognitions awarded to top brokerages and sales professionals for exceptional leadership, superior service, and exemplary sales. The brands global network of more than 390 offices and 12,500 affiliated sales professionals nominated peers who display business excellence and overall great service …

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, is joined by various BHGRE brokers and agents for a discussion on “Perspectives on Diversity and Inclusion in the Real Estate Industry.” Panelists: Janel Randall, Broker/Manager, Better Homes and Gardens Real Estate Paramount Mallorie Denmon, REALTOR®, Better Homes and Gardens Real Estate Kansas City Homes Irene Armstrong, REALTOR®, Better Homes & Gardens Real Estate Elliott Coastal …

Janel is a broker/manager with Better Homes and Gardens Real Estate Paramount in Edmond, Oklahoma. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? I love them all, but Authenticity stands out most.  What is the rest without you being your authentic self? 2.    What are your favorite qualities in a customer?  …

Unemployment can affect your client’s ability to purchase a home now and for a few years into the future, so it pays to know how to guide potential buyers who have recently experienced job loss. With the coronavirus pandemic, you may have several clients who have had to put their dreams of being a homeowner on hold, at least for …

High-quality videos are an essential marketing component for today’s real estate professional. Yet, many agents don’t understand what makes a real estate video great. Sure, it’s a bit of technical know-how, putting out videos that load quickly and stream flawlessly. But, creating a real estate video that sells is more than that. Agents must know how to come up with …

While we are social distancing during this time of coronavirus, it may be difficult to discern how to show a house with limited contact. Typically, before Covid-19, a buyer would feel comfortable opening cabinets and getting up-close-and-personal in other ways with their potential new home. Today’s tough times, however, mean that buyers are making purchase decisions from afar – either …

The pandemic has changed the way people buy and sell houses. From virtual tours and open houses to eclosings, social distancing transformed real estate operations. Agents scrambled to find ways to connect with clients and remain profitable during quarantine and the cautious days that follow. As a new normal takes over, discover ten facts every agent should know about eclosings. …

The pandemic changed how people work and live. Real estate agents needed to get creative to remain productive during the quarantine. The new normal means different protocols to make clients feel safe and comfortable. Now agents must help clients combat their fears to enter the housing market to buy and sell homes again after coronavirus. Be Prepared Showing homes has …