People dream of owning a vacation home where they can escape the daily routine for a while. Many of them also profit from having a vacation house by renting it throughout the year. These cautious buyers want a perfect respite that is also a smart investment. Whether buyers want a waterfront property or a cabin in the mountains, discover seven …

From retirees to city slickers with new jobs, many consumers seek to get out of a house and get into a condo. Homeowners want less space and maintenance with all the modern amenities they prefer. Thoughtful agents can make this transition as smooth as possible for their clients. Consider seven ways to help clients downsizing from house to condo, so …

The most successful agents narrow down their focus to reach out to a specific target audience. Selecting a niche can be a profitable strategy. Agents must be willing to learn everything about a particular area, type of property, or consumer category. Familiarity with the niche attracts customers who are looking for specific types of properties. Discover seven potentially lucrative niche …

Most homebuyers go online to search for available properties. Search engine optimization (SEO) focuses on targeted keywords and strategies to attract search engines and people who want to find a house. Sellers recognize the power of the internet and want to know how to use it. Savvy agents can use these seven smart SEO tips to learn how to get …