Education, training, and ongoing research are cornerstones to an agent’s long-term success. Before agents can prove their worth, they must make a stellar first impression. Much like cleaning up the front yard of a house for sale, an agent’s personal “curb appeal” influences whether a potential client takes the relationship to the next level. What do real estate agents wear …

An agent must remain in touch with market trends before they happen. When agents are well-informed, their clients get the best possible deals. A robust real estate education is essential to remain ahead of the curve in this ever-evolving industry. If you want to be a better agent, read on to discover seven benefits of taking real estate classes. Fulfill …

A sphere of influence includes the people an agent knows professionally and personally who trust his or her opinion. Maintaining these relationships and using them to build new ones is an integral part of an agent’s success. Discover the leadership qualities and skills to expand your sphere of influence to get more leads and referrals. Find Your Way Around Facebook …

Few real estate agents say they are too busy to get more leads. Successful agents share their real estate leads with the agency to get a piece of the pie rather than giving it all up. With that in mind, progressive agents are always looking for more action – even if they decide to share the wealth. Score more clients …

Sherry Chris, Mark Woodruff, Marilyn Eiland, Dan Rand, Joseph Rand and Matt Rand all have been named in the 2020 Swanepoel Power 200 list, which ranks the most powerful leaders in the residential real estate brokerage industry. Congratulations to our President and CEO, Sherry Chris, for being named #20 on the T3 Sixty 2020 Swanepoel Power 200 list. Sherry was also named #3 …

2020 is off to an incredible start for Better Homes and Gardens ® Real Estate. We had numerous, well-deserving, individuals recognized in the 2020 RISMedia Real Estate Newsmaker list. See who was recognized from the BHGRE ® network! Congratulations to Liz Uribe of Better Homes and Gardens Real Estate Wine Country Group for being recognized as an Inspiration in the RISMedia 2020 Real Estate …

Attracting top talent to a brokerage helps expand the business and increase profits. Often it takes more than a fair commission split and necessary training to bring key personnel into the office. Discover how to use a real estate coaching program to recruit the best new agents and help them develop superior leadership qualities. Goals of a Coaching Program Coaching …

From high-end vacationers to first-class business travelers, short-term rental properties offer optimum privacy and exclusivity. Agents who recognize the potential of this growing niche market are sure to profit from these real estate listings. Discover smart tips to start dominating the luxury short-term rentals niche, which continues to become increasingly popular. Craft an Irresistible Description Consider the target market for …

Completing your real estate education is just the first step toward a rewarding career in this growing field. The next step is taking the real estate license exam. A few smart strategies can maximize your potential to pass the state test. Better Homes and Gardens® Real Estate is sharing these ten top tips to help you prepare for this essential …

Understanding the market is crucial for agents to serve their clients effectively. From housing values to mortgage rates, all factors matter when it comes to finding the right home for a client’s budget and needs.  Pinpoint pricing is critical for a client who wants to buy or sell property. Discover ten facts every real estate agent should know about the …