Building a Brand Using the Power of Social Media

That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.

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Rudy Pays A Visit!

There are very few people in our real estate and technology world who are recognized by their first name and “Rudy, the Social Media Guru” from Trulia is one of them. He sent me a message on Facebook a few weeks ago suggesting a visit so he could preview what we were working on at Better Homes and Gardens Real Estate LLC. We spent a few hours together Tuesday. Here is a video clip of his visit…

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