One of the most challenging things for real estate leaders is creating accountabilities that support their business initiatives. Accountability types are as many and varied as there are situations
Four and one-half years after we entered this downturn, many real estate professionals still attempt to close transactions through the sole use of traditional forms of financing. By traditional, I am
Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and
Sales agent’s competency in demonstrating the company’s value proposition greatly impacts a company’s ability to deliver value to consumers. This in turn impacts how consumers
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.
I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.
“Tell me more,” I asked.
She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.
She explained that upon leaving, the broker’s farewell included the following statement:
“Kiddo, we’d love to have you join the team.”
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