If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X
Out of the housing downturn has emerged a new, more informed homebuyer. A homebuyer that is willing to do their homework and eager to earn
I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP
Each day I’m bombarded with ideas, thoughts and perspectives. So many that I realized if I didn’t find a way to organize them, I’d forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Twitter/Facebook, and read a magazine I’ve gotten at least one or two thoughts or ideas worth remembering from the day.
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.
I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.
“Tell me more,” I asked.
She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.
She explained that upon leaving, the broker’s farewell included the following statement:
“Kiddo, we’d love to have you join the team.”
* Professional sports teams have managers and coaches. The reason for this is because these are two different jobs. In most real estate offices, the leader has to wear many hats. If you want to attract and retain Gen X and Gen Y agents you have to wear your coaching hat, not your manager’s hat.
Gen X and Gen Y are not looking for static information on web pages – they are looking for interaction and engagement. They want to do things like watch video, take career simulations and attend virtual career events. You need to provide them with information that answers their questions about a career in real estate and gets them engaged with your company.
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