Real Estate Resource Roundup – 11/21/14
Whether it’s extremely snowy or sunny wherever you are, it’s Friday afternoon, so that’s something to be grateful about! We’re totally ready to start the
Whether it’s extremely snowy or sunny wherever you are, it’s Friday afternoon, so that’s something to be grateful about! We’re totally ready to start the
If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X
Out of the housing downturn has emerged a new, more informed homebuyer. A homebuyer that is willing to do their homework and eager to earn
I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP
There has been a shift in branding strategies in our industry over the last 12-24 months. Clever real estate professionals have finally figured out that
Each day I’m bombarded with ideas, thoughts and perspectives. So many that I realized if I didn’t find a way to organize them, I’d forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Twitter/Facebook, and read a magazine I’ve gotten at least one or two thoughts or ideas worth remembering from the day.
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.
I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.
“Tell me more,” I asked.
She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.
She explained that upon leaving, the broker’s farewell included the following statement:
“Kiddo, we’d love to have you join the team.”
Insight on that question can be found in the 2008 National Association of REALTORS® Member Profile. If you are looking to catch up on some
* Professional sports teams have managers and coaches. The reason for this is because these are two different jobs. In most real estate offices, the leader has to wear many hats. If you want to attract and retain Gen X and Gen Y agents you have to wear your coaching hat, not your manager’s hat.
Gen X and Gen Y are not looking for static information on web pages – they are looking for interaction and engagement. They want to do things like watch video, take career simulations and attend virtual career events. You need to provide them with information that answers their questions about a career in real estate and gets them engaged with your company.
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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