A friend’s Facebook post announced her successful completion of the real estate licensing exam. She is enthusiastic and anxious to get started at her new firm. Any firm would benefit by having her.
Agents of the future are entering the business today. What words of wisdom would you give? My message to her follows.
Gen X and Gen Y are not looking for static information on web pages – they are looking for interaction and engagement. They want to do things like watch video, take career simulations and attend virtual career events. You need to provide them with information that answers their questions about a career in real estate and gets them engaged with your company.
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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