Unless you have a very unusual name, chances are there are several other people in the world that share your first and last name. This is kinda neat, but what if your name twin doesn’t do the honor justice?
Before the Internet, you may have never known. Now a simple Google search can lead to all kinds of misunderstandings. What if a client runs a Google search and instead of you turning up, your name twin does?
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.
I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.
“Tell me more,” I asked.
She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.
She explained that upon leaving, the broker’s farewell included the following statement:
“Kiddo, we’d love to have you join the team.”
We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.
RIS Media cracked the week open with a post that takes a positively hopeful, yet pragmatic view of our economic status and how certain indicators suggest the worst may be behind us. But is it really? As this article suggests, it may still be too early to tell.
Inman also offered a sign of increased market activity. It published a reader survey that found most readers have seen signs of improvement in the past 60 days. We’ll see.
Michael Wurzer, prolific blogger and CEO of FBS Data Systems, a MLS software provider in Fargo, North Dakota, reports on the flooding in the area last week in his entry titled Still Fighting. Our prayers, well wishes and thoughts go out to everyone affected.
Through all of the turbulence of the past three years, it is interesting to look back on it all and ask, why is change so difficult for most of us to negotiate? More changes are likely to occur as we move toward the real estate industry of the future, so it would be helpful to deal with the concept of change-resistance and to better understand the reasons behind our change-averse culture.
As I think about Black History Month and the remarkable events of the last year, I find myself simultaneously thinking about two very different kinds
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