Brand Differentiation

Our tools and technology are designed to help our affiliated brokers and real estate professionals achieve a new level of business performance. What sets our brand apart from the competition is the personalized level of service and range of resources we provide.

Our mission is to support and strengthen our affiliated brokers’ businesses with the latest innovations in service, technology, marketing, tools, training and business consulting.

Sherry Chris, CEO

National Brand Website

With the vast majority of consumers beginning their home search online, it is more important than ever to have a strong web presence. Our innovative brand website provides potential homebuyers with everything they need in one place; the ability to search every listing in a market, access to ample and insightful data about the listings and the community they are researching, and a flexible way to search. It’s not just the same old search by price and number of bedrooms and bathrooms, BHGRealEstate.com offers the ability to search by commute times, city and neighborhood information. Lifestyle information such as entertainment, public transportation, school ratings and more can also be factored into the search.

In addition, consumers have the ability to search by office or agent. Agent pages prominently display their current listings, awards, and Zillow reviews – a fantastic way to leverage third-party endorsements.

To make our agents’ lives easier, we provide an auto-generated single property page for every listing and a virtual tour, all at no charge.

The website was built to be mobile-responsive, so consumers can access all the information they need, wherever and whenever they need it, whether they are on their mobile device, iPad or laptop.

We also offer a national lead strategy that includes driving traffic to our site through paid search and SEO efforts. Better Homes and Gardens Real Estate also provides all of our affiliated real estate professionals with featured listings on Zillow that precludes any other agent from appearing on the listing.

Integrated Technology Platform – The Greenhouse

Our integrated technology platform called The Greenhouse is the one-stop-shop for lead management, referrals, digital and print marketing tools, skill development and product training. It also offers unique resources, including comprehensive closing gift program elements, listing and buyer presentations, and access to savings on tools and services. The Greenhouse also features our industry-leading CRM solutions, listing management, a document repository, and predictive marketing and campaigning. All accessible 24|7 on any mobile device!

Unique Marketing Tools

PinPoint
Through our relationship with Meredith, we have exclusive industry access to over 100 million consumers for targeted direct marketing campaigns.

PinPoint is a unique direct marketing tool affiliated real estate professionals can use to tap into this rich database. The tool makes it easy to identify prospects who are likely to be in the market to buy or sell a home, such as first-time homebuyers, luxury homebuyers, empty nesters and many other profiles.

Personalized Gift Subscription Program
In order to help agents keep in touch with their sphere of influence on a regular basis, we are the only real estate brand to offer a Better Homes and Gardens personalized gift subscription program. For a small fee, our agents can sign their customers up for a monthly subscription to Better Homes and Gardens magazine with a customized label, complete with their headshot and personalized message. Now THAT’s staying relevant.

Distinctive Collection Marketing
We also run specialized marketing and advertising programs to support our luxury tier, Distinctive Collection by Better Homes and Gardens Real Estate®. This tier represents properties that are $750,000 and above or among the top 10 percent of all residential properties in any given market. Our luxury marketing efforts include listing feeds on sites such as WSJ.com, luxury blogs, and print marketing campaigns in high-end publications.

Customized support by our professional BHGRE customer support team

Our customer support team is available via phone and e-mail to answer any questions and to help our affiliated real estate professionals take full advantage of brand tools and services.

Our hours of operation:
Monday – Friday: 24 hrs.
Saturday – Sunday: 7:00 a.m.– Midnight (EST)