Tools, Technology & Support

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Brand Differentiation

Our tools and technology are designed to help our affiliated brokers and real estate professionals achieve a new level of business performance. What sets our brand apart from the competition is the personalized level of service and range of resources we provide.

Our mission is to support and strengthen our affiliated brokers’ businesses with the latest innovations in service, technology, marketing, tools, training and business consulting.

Sherry Chris, CEO

National Brand Website

Our national website, BHGRE.com, offers a unique perspective into people’s emotional – as well as traditional – motivations for buying a home.

We have created a robust search and client management platform to meet the needs of our increasingly mobile, online, and dynamic world. With unique local insights and content generated by our network about neighborhoods, schools, and individual properties, our website helps consumers find not just the right home, but the right community that best matches their lifestyle. Far more than a property search website, BHGRE.com and its accompanying consumer and agent apps empower real estate professionals to prioritize, cultivate, and develop leads to help boost their productivity and generate business.

  • Search Engine Optimization: BHGRE.com is designed from the ground up to have strong SEO value, ensuring our website and listings appear at the top of results for popular queries on search engines such as Google and Bing. In addition to placing emphasis on the organic strength of the architecture of BHGRE.com, we offer several programs to help further boost our organic online presence.
  • Search Engine Marketing: One of the top drivers of traffic and leads on BHGRE.com, our national SEM campaigns utilize keyword-generated advertisements on Google and Bing to ensure our network’s websites and listings show at the top of search results. In addition, we offer BHGRE® companies the opportunity to participate in ZapLeads, a pay-as-you-go program, designed to deliver incremental leads direct through the Zap® platform.
  • Agent Websites: The brand offers customizable agent websites, which are fully IDX-enabled. Customization and content authoring tools make it simple and easy to express each agent’s own unique personality and expertise.
  • Broker Websites: We provide brokerage-branded websites and mobile apps for consumers, online lead-generation solutions, and a suite of operational tools including lead management and agent productivity reports. Through the ZapStore®, brokers can seamlessly integrate third-party real estate services to complete the real estate transaction through the centralized Zap®platform.

Social Media

Social media is the perfect medium to deliver on our strategy to be a relevant, meaningful part of consumers’ lives. We are a leader in the social media space and consistently develop content and promotions to inspire, educate, and share with over 450,0002 fans and followers.

Our content resonates – engagement throughout our platforms is over 176% higher than the industry average. Buyers often look up a real estate agent’s profile before making a decision, so we know it’s important for our network to have a professional online presence. It’s easy for affiliated brokers and agents to leverage this content on their own social sites to help build credibility.

Integrated Technology Platform – The Greenhouse

Our integrated technology platform called The Greenhouse is the one-stop-shop for lead management, referrals, digital and print marketing tools, skill development and product training. It also offers unique resources, including comprehensive closing gift program elements, listing and buyer presentations, and access to savings on tools and services. The Greenhouse also features our industry-leading CRM solutions, listing management, a document repository, and predictive marketing and campaigning. All accessible 24|7 on any mobile device!

Unique Marketing Tools

PinPoint
Through our relationship with Meredith, we have exclusive industry access to over 200 million consumers for targeted direct marketing campaigns.

PinPoint is a unique direct marketing tool affiliated real estate professionals can use to tap into this rich database. The tool makes it easy to identify prospects who are likely to be in the market to buy or sell a home, such as first-time homebuyers, luxury homebuyers, empty-nesters and many other profiles.

Personalized Gift Subscription Program
In order to help agents keep in touch with their sphere of influence on a regular basis, we are the only real estate brand to offer a Better Homes and Gardens personalized gift subscription program. For a small fee, our agents can sign their customers up for a monthly subscription to Better Homes and Gardens magazine with a customized label, complete with their headshot and personalized message. Now THAT’s staying relevant.

Distinctive Collection Marketing
We also run specialized marketing and advertising programs to support our luxury tier, Distinctive Collection by Better Homes and Gardens Real Estate®. This tier represents properties that are $750,000 and above or among the top 10 percent of all residential properties in any given market. Our luxury marketing efforts include listing feeds on sites such as WSJ.com, luxury blogs, and print marketing campaigns in high-end publications.

Customized support by our professional BHGRE customer support team

Our customer support team is available via phone and e-mail to answer any questions and to help our affiliated real estate professionals take full advantage of brand tools and services.

Our hours of operation:
Monday – Friday: 24 hrs.
Saturday – Sunday: 7:00 a.m.– Midnight (EST)