Building Relationships in Business: How to Win a Client’s Long-Term Trust

A successful real estate agent knows how to establish and nurture long-term relationships. Even when clients move away, they continue to refer people they left behind to the agent. Learn about building relationships in business to establish a reputable brand and get more referrals. Discover how to win a client’s continued trust by being authentic and knowledgeable in all interactions. …

What to Look For at a Showing

For more than 90 years, Better Homes and Gardens® has been the most trusted source of inspiration for all things related to the home. Better Homes and Gardens® Real Estate continues this tradition by offering guidance before, during and after the home buying and selling process. Whether you’re in the process of buying or selling a home, let one of …

How to Interview an Agent

For more than 90 years, Better Homes and Gardens® has been the most trusted source of inspiration for all things related to the home. Better Homes and Gardens® Real Estate continues this tradition by offering guidance before, during and after the home buying and selling process. Whether you’re in the process of buying or selling a home, let one of …

Six Real Estate Agent Tools to Better Promote Homes for Sale

From plumbers to doctors, all professionals have tools of the trade to accomplish their work. Real estate agents also maximize various mediums to better promote homes for sale. In a world driven by technology, successful agents tap into the latest options to provide the highest level of service to their clients. Discover some of the essential real estate agent tools …

Seven Facts Agents Should Tell Buyers Before Closing on a House

From showing houses to verifying real estate values to negotiate the best deal, a dedicated agent helps buyers every step of the way. Clients rely on their agents to help them navigate one of the most significant investments in a lifetime, especially first-time home buyers. Discover seven facts agents should tell buyers before closing on a house. A Final Mortgage …

How to Use Real Estate Market News for Home Valuations

One of the most significant challenges agents face is providing a fair assessment of a property’s value. The house must be priced right to get buyers to bite. Undervaluing the home could mean the sellers lose thousands of dollars. Knowing current real estate values is integral to providing the highest level of service to clients. Learn how to use real …

Affiliated Agents and Teams Recognized in the 2019 REAL Trends America’s Best List

The best of the best has been announced! 2019 REAL Trends America’s Best Real Estate Professionals list ranks the most productive agents by state and metropolitan area based on closed transaction sides and closed volume. We are thrilled that many of our affiliated agents ranked so highly out of the nearly 14,500 featured U.S. real estate sales associates from every state! Each one …

Getting a Real Estate License? How to Choose the Right Agency

Once an aspiring agent completed the required real estate education and passes the exam, it’s time to think about the future. While agents are independent contractors, they must work on behalf of a licensed real estate broker. Is an agent getting a real estate license soon? Learn how to choose the right agency for a successful future. Examine the Environment …

Fun Real Estate Marketing Strategies That Make People Take Action

While buying and selling real estate is a serious business, marketing should never be boring. People want to enjoy the process and benefit from it. Savvy real estate agents know how to get people to smile as they make one of the most important investments of a lifetime. Discover fun real estate marketing strategies to generate more real estate leads …

Six Qualities Found in the Best Real Estate Agents

People from all walks of life take a course and pass the real estate agent state exam. But this is only the beginning. A successful career in real estate requires more than education, licensing, and a desk at an office. The leading real estate agents know the secrets to success. Discover the six qualities the best real estate agents possess …