More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what’s not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace a 3D virtual walkthrough strategy. See how the real estate tech boom has finally arrived to create new opportunities for reaching …

A real estate agent who guides first-time homebuyers is sure to get referrals. First-timers are often concerned about something going wrong until they receive the keys to their new home. Sharing the ultimate closing day checklist lets newbies know what to expect on one of the most exciting days of their lives. An agent helps buyers have a successful closing …

Effective marketing is the key to selling houses. The goal is to attract potential buyers who have a genuine interest in the property for sale. Real estate agents who master the magic of marketing becomes the most profitable. One of the first steps is to know the neighborhood where they live and work. Find out the top ten secrets to …

From a tiny cottage by the sea to a grandiose estate by a lake, waterfront real estate always has value. Beyond the many amenities of waterfront living, a house on the water is also an investment property. Discover seven smart strategies to market these properties to investors. Focus on Exclusivity Unlike landlocked homes, a limited inventory of waterfront properties is …

The real estate agents who are actively selling houses have more than a license and access to available listings. The most successful agents and brokers recognize the power of intelligent networking and marketing. Discover six creative ways to get more real estate leads to boost profits and become known as a top-notch industry professional. Set the Scene for a Sale …

Staging is an effective way to guide the buyer’s eye to the finer features of a home for sale. Selling houses means knowing how to put together a creative presentation that attracts the right target market. Learn how to stage a house to sell quickly for corporate clients who are eager to move into their next phase in life. Time …

Elizabeth Byrne is the Brand Marketing Manager for Better Homes and Gardens® Real Estate corporate office in Madison, New Jersey. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Growth. I want to keep learning and trying new things, in every aspect of my life but especially with my work here …

Sellers want to sell their homes quickly and get a fair price. Agents help sellers by researching the best time of year to sell a house without losing money on closing day. The past few years have been a seller’s market, with more qualified buyers than available homes. As this market finally starts to slow down, smart sellers get maximum …

Buyers searching for an oasis in the center of bustling cities are attracted to the amenities of a penthouse. And buying a high-end apartment is an appealing lifestyle. Selling the property and its possibilities make it easier to draw attention to these high-priced homes. Discover unique ways to market luxury penthouse for sale for buyers looking to find a house …

Local celebrities are professionals who leverage their neighborhood notoriety to create a profitable brand. Everyone needs to buy, sell, or rent a property. And these people are looking for a real estate expert with leadership qualities who understands the area. Learn how you can – yes, you really can! – become the best real estate agent in the neighborhood. Get …