Celebrating Black History Month

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, is joined by various BHGRE brokers and agents for a discussion on “Perspectives on Diversity and Inclusion in the Real Estate Industry.” Panelists: Janel Randall, Broker/Manager, Better Homes and Gardens Real Estate Paramount Mallorie Denmon, REALTOR®, Better Homes and Gardens Real Estate Kansas City Homes Irene Armstrong, REALTOR®, Better Homes & Gardens Real Estate Elliott Coastal …

10 Questions with Janel Randall

Janel is a broker/manager with Better Homes and Gardens Real Estate Paramount in Edmond, Oklahoma. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? I love them all, but Authenticity stands out most.  What is the rest without you being your authentic self? 2.    What are your favorite qualities in a customer?  …

Homebuyers and Unemployment: What Real Estate Agents Need to Know

Unemployment can affect your client’s ability to purchase a home now and for a few years into the future, so it pays to know how to guide potential buyers who have recently experienced job loss. With the coronavirus pandemic, you may have several clients who have had to put their dreams of being a homeowner on hold, at least for …

Marketing Right Now: Seven Ways to Improve Real Estate Videos

High-quality videos are an essential marketing component for today’s real estate professional. Yet, many agents don’t understand what makes a real estate video great. Sure, it’s a bit of technical know-how, putting out videos that load quickly and stream flawlessly. But, creating a real estate video that sells is more than that. Agents must know how to come up with …