Luxury buyers expect far more than curb appeal and an open house with sandwiches. Appealing to an affluent market requires creativity, commitment, and a finger on the pulse of what they want now. Discover trendy ways to market high-end real estate to luxury buyers that get attention and establish agents as leaders in this exclusive niche. Create an Experience The …

The smart home has become a buzzword among buyers of all backgrounds. Initially, smart homes were sought after by upscale consumers with a passion for technology. Now consumers are discovering the benefits of intelligent features and want to find a house with them. Learn the ten best smart home marketing tips for tech-savvy agents to start cashing in on this …

Buyers have a variety of reasons for wanting homes with acres of land. From farming to the desire for privacy, they want space to work and enjoy life. To market these home effectively, agents must consider factors such as curb appeal, land use restrictions, and trying to showcase all the features of vast property. Discover how to use video to …

While data matters, people remember lifestyles over listing descriptions. A house with curb appeal attracts more immediate attention than one with good bones. So weaving a memorable story and painting a vivid picture compels people to take action on any property. Online marketing is the best way to reach out to potential buyers and make a meaningful connection. Instead of …

It’s an exciting moment filled with possibilities when a new agent completes the required real estate education and passes the state exam. Agents dream of multi-million dollar sales and colossal commission checks. While the sky is the limit as an agent, there’s still a lot to discover to make that happen. Find out what nobody tells you with these sage …

What Career Opportunities Exist In the Real Estate Industry? The real estate industry offers a variety of career opportunities. Most people recognize the familiar residential real estate agent who helps with thesale and purchase of local properties. But few know the myriad of other lucrative career opportunities. From knowledge-driven desk jobs to flexible positions in the field, consider the full …

More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what’s not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace a 3D virtual walkthrough strategy. See how the real estate tech boom has finally arrived to create new opportunities for reaching …

A real estate agent who guides first-time homebuyers is sure to get referrals. First-timers are often concerned about something going wrong until they receive the keys to their new home. Sharing the ultimate closing day checklist lets newbies know what to expect on one of the most exciting days of their lives. An agent helps buyers have a successful closing …

Effective marketing is the key to selling houses. The goal is to attract potential buyers who have a genuine interest in the property for sale. Real estate agents who master the magic of marketing becomes the most profitable. One of the first steps is to know the neighborhood where they live and work. Find out the top ten secrets to …

From a tiny cottage by the sea to a grandiose estate by a lake, waterfront real estate always has value. Beyond the many amenities of waterfront living, a house on the water is also an investment property. Discover seven smart strategies to market these properties to investors. Focus on Exclusivity Unlike landlocked homes, a limited inventory of waterfront properties is …