Connect with Gen X Buyer: Focus on Environment and Society

The number one rule of marketing, “Know your audience,” matters as much to the real estate agent as it does to the sales expert in any other industry. This is why it’s essential for Gen X-focused professionals to understand what makes this market segment tick. What drives them to buy and sell? Their motives may not be what you think, …

BHGRE® Brokerages Recognized in T3 Sixty Mega 1000 List

Better Homes and Gardens® Real Estate is proud to share the T3 Sixty Mega 1000 List! The list reports the annual performance of brokerages, franchisors, and holding companies across the U.S. residential real estate industry. The Mega 1000 list includes annual sales volume, transaction sides, and agent count for the top brokerages, but the report uses sales volume as its …

Ten Ways to Get Your Name Noticed As a New Real Estate Agent

An agent who completes the licensing process has an instant feeling of accomplishment. At that moment, all the possibilities of a new career become real and exciting. Use these ten ways to get your name noticed as a new real estate agent and start building a business that will be profitable for years to come. Announce Your Status New agents …

How to Market Luxury Homes Using Intelligent Data

Luxury buyers and sellers are savvy clients with unique requirements. Cornering this lucrative niche requires ongoing research and attention to detail, whether clients are buying or selling houses. Learn how to use intelligent data to market luxury homes and get your share of this profitable target audience. Basics About Market Intelligence Market intelligence focuses on being aware of the state …

How Real Estate Professionals Can Go Green

There are endless ways you can make a difference and help support environmental protection as a real estate professional. Together we can ensure our Earth is here for future generations to come. Keep in mind that any effort, big or small, has an impact. Below you can discover several ways you can make a difference and practice more sustainable actions. …

BHGRE® Brokerages Recognized in the RISMedia 2021 Power Broker Report

We are proud to announce that many of our affiliated brokerages ranked in the RISMedia 2021 Power Broker Report. This report ranks the top 1,000 brokers by 2020 sales volume and by 2020 transactions. See which of the Better Homes and GardensⓇ Real Estate network members ranked below. Congratulations! RANK BY TRANSACTION #84 – Better Homes and Gardens Real Estate …

Garden and Outdoor Living Trends 2021

Be the expert in all things house and home with these Garden and Outdoor Living Trends for 2021. Curb AllureWith curbside neighbor, friend and family ‘drive by greetings’ becoming the norm, now more than ever Meredith Women want the front of their home to be beautiful. Outdoor LivingFrom ideas to installation, interest in improvements for outdoor living and entertaining are …

Ways to Handle the Shortage of Existing Homes for Sale

A new normal transformed how real estate agents handled people who wanted to sell or buy a house. From virtual tours to wearing masks during scheduled showings, change is inevitable to remain profitable. The pandemic also led to a shortage of existing homes for sale, often leading to competitive bidding. Discover ways to handle a lack of inventory that create …

How to Become a Builder’s Real Estate Agent

Have you ever wondered how top real estate agents partner with builders and get opportunities to sell their inventory? Whether you’re a new real estate agent or a seasoned Realtor®, forging partnerships with new home builders can take your business to the next level. So, if you haven’t considered it already, think about partnering with builders and read this article …

Celebrating Women’s History Month

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, was joined by various BHGRE brokers and agents for the discussion on Women, Inclusion and the Real Estate Industry. Panelists:Shauna Hobson, Realtor®, Better Homes and Gardens Real Estate 43 NorthKrista Cherry, Co-owner/ Broker Associate, Better Homes and Gardens Real Estate Property ShoppeDebbie Wong, Vice President/Broker Partner, Better Homes and Gardens Real Estate J.F. Finnegan RealtorsSteffany Farmer, …