BHGRE McKenzie Group
Better Homes and Gardens® Real Estate is committed to providing our real estate professionals with everything they need to help build a successful, fulfilling career in real estate. Whether you are new to the industry or an experienced professional, we provide unique tools, training and marketing options that make you better and keep you a step ahead of the competition, all backed by a brand whose culture is defined by its passion, integrity and forward-thinking leadership. How can you go wrong?
As a new real estate professional, Better Homes and Gardens Real Estate affiliated brokerages can help you as you begin your real estate career, by offering tools and support to get you started as soon as possible.
For seasoned professionals, Better Homes and Gardens® Real Estate offers unique education, planning and systems to help you continue to grow your business and have the career you’ve always desired.
For those interested in a career change, we offer you the opportunity to see what it’s like to live a day in the life of a real estate professional and provide valuable insight into how to get licensed. These tools can help you determine if a career in real estate is right for you.
SEE IF A REAL ESTATE CAREER IS FOR YOU
The BHGRE® Story
Better Homes and Gardens® Real Estate is a real estate brand with a fresh outlook that offers a full range of services to brokers, sales associates and home buyers and sellers. With innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate has its eyes set on the future of the real estate industry, while not forgetting its roots in the tradition of home.
In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service. Meredith Corporation owned and operated the company for 20 years and grew the business into a highly respected name in the real estate industry. Meredith Corporation sold its real estate business in 1998, but retained long-term ownership of the Better Homes and Gardens Real Estate brand name. Then, in October 2007, Realogy announced a new, long-term agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation. Better Homes and Gardens Real Estate officially launched its new franchise system on July 23, 2008.
A Values Driven Company
Better Homes and Gardens® Real Estate is a company based on values with a focus on lifestyle and community. Our company was born out of a desire to provide amazing service to today’s savvy consumers.
This is the foundation that makes Better Homes and Gardens Real Estate different. We embrace a set of stated core values called PAIGE – Passion, Authenticity, Inclusion, Growth and Excellence. These core values serve as our guide in all of the decisions we make and set the stage for a company culture that must be experienced to be believed. These values, combined with our lifestyle brand, customized tools, technology, support and education, provide a solution that today’s real estate professionals need. It is our commitment to help real estate professionals provide ongoing value to the consumer.
In an era when the consumer is demanding value, we act as the support mechanism that allows our affiliated real estate professionals to continue to grow and thrive. By offering unparalleled value 365 days a year, we are the only company that adds value to their consumers before, during, and after their interactions.