{"id":9722,"date":"2013-08-01T09:30:55","date_gmt":"2013-08-01T14:30:55","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=9722"},"modified":"2024-12-30T11:09:14","modified_gmt":"2024-12-30T16:09:14","slug":"company-culture","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/company-culture\/","title":{"rendered":"4 Keys to Building a Winning Company Culture"},"content":{"rendered":"

Every broker knows that great agents are the key to a solid brokerage business<\/a>. Attracting and retaining top talent is a constant priority.<\/p>\n

A winning company culture \u2013 although hard to define \u2013 is an effective means of maintaining a strong roster of agents. But how do you do that?<\/p>\n

While there’s no manual for how to create a culture that people want to be part of, every organization that has a winning company culture has a few things in common.<\/p>\n

Building a Winning Company Culture<\/h1>\n

Leadership<\/h2>\n

As with any organization, what you put at the top of a real estate brokerage will trickle down throughout the ranks. A solid company culture starts with solid leadership.<\/p>\n

To be an effective leader<\/a> within today\u2019s real estate environment you must be able to manage change while continuously encouraging sustainable growth.\u00a0 It also requires that communicate proficiently, sharing your vision of the future while inspiring others to work towards that same ideal.<\/p>\n

Purpose<\/h2>\n

Does your brokerage have a mission statement or set of values that together work toward a higher purpose? Think about Zappos’ “Deliver happiness” mantra. It’s an easy-to-understand concept that everyone in the corporation can get behind. It gives meaning beyond merely selling shoes and clothes.<\/p>\n

As a leader, you must have a clear set of values which guide your everyday decisions. These are not values that vary from one agent to the next, but instead provide an unyielding corporate culture reflected in everything you do, every conversation you have and every decision you make.<\/p>\n

Strong brand<\/h2>\n

In many examples, a strong brand itself stands as the symbol of a company’s culture. For example, the Google brand stands for innovation and creativity. The company is known for its fun campus and work environment that fosters this sort of thinking. Employees work in a colorful, non-stuffy office filled with toys and lounges that encourage collaboration and creative thinking<\/a>.<\/p>\n

Before you can create a strong brand, you must first determine:<\/p>\n