{"id":9665,"date":"2013-07-24T16:48:39","date_gmt":"2013-07-24T21:48:39","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=9665"},"modified":"2024-12-30T11:09:15","modified_gmt":"2024-12-30T16:09:15","slug":"spruce-up-your-marketing-image","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/spruce-up-your-marketing-image\/","title":{"rendered":"4 Tips to Spruce Up Your Marketing Image"},"content":{"rendered":"<p><a href=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/07\/spruce-up-marketing.jpg\"><img decoding=\"async\" class=\"alignright  wp-image-9668\" alt=\"spruce up marketing\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/07\/spruce-up-marketing-211x300.jpg\" width=\"148\" height=\"210\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/07\/spruce-up-marketing-211x300.jpg 211w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/07\/spruce-up-marketing-100x142.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/07\/spruce-up-marketing.jpg 352w\" sizes=\"(max-width: 148px) 100vw, 148px\" \/><\/a>Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream.<\/p>\n<p>All things I think of when summertime rolls around.<\/p>\n<p>While much of summer might be spent outdoors, taking the time to <strong>spruce up your marketing image<\/strong> both offline and online can be a simple way to <a href=\"https:\/\/bhgrealestateblog.com\/2012\/10\/02\/4-steps-to-boost-personal-brand-visibility\/\" target=\"_blank\" rel=\"noopener\">infuse new life into your personal brand<\/a>!<\/p>\n<h1>Spruce Up Your Marketing Image<\/h1>\n<h2>\u00a0 1. Clean Up Your Email Marketing<\/h2>\n<p>Freshen up your <strong>email marketing<\/strong> by asking yourself a few questions:<\/p>\n<ul>\n<li>Does the design match your personal brand look, feel and overall style?<\/li>\n<li>Have you added all of your contact information, including social networks to each email?<\/li>\n<li>Is your email permission-based? \u00a0Make sure you have a preexisting business relationship and\/or affirmative consent before ever hitting send.<\/li>\n<li>Is your email personalized with the recipient\u2019s first name, last name or both, if appropriate?<\/li>\n<li>Is your email copy clear and concise?<\/li>\n<li>Is there a call to action?<\/li>\n<li>Does your copy create a sense of urgency?<\/li>\n<li>Do you have measures in place to ensure you consistently send email messages to your subscribers?<\/li>\n<\/ul>\n<h2>\u00a0 2. Make Your Website Sparkle<\/h2>\n<p>Review your website and evaluate it from a user\u2019s point of view. Does it meet their needs and is it making a lasting impression? <a href=\"https:\/\/bhgrealestateblog.com\/2013\/02\/15\/profitable-online-presenced\/\" target=\"_blank\" rel=\"noopener\">Improving the online experience<\/a> will help increase repeat visits and keep you top of mind.<\/p>\n<p>Ask yourself these questions to <strong>determine what you can clean up on your website to make it sparkle<\/strong>!<\/p>\n<ul>\n<li>Is your content up-to-date and relevant?<\/li>\n<li>Is it easy to navigate?<\/li>\n<li>Do you have specific categories that answer buyer and sellers top questions?<\/li>\n<li>Is it mobile friendly?<\/li>\n<li>Do you have free content available such as downloads or articles?<\/li>\n<li>If there is a blog attached, are you actively adding content and is it easy to read?<\/li>\n<li>Do you have a call to action on each page?<\/li>\n<li>Is it easy for visitors to connect with you online and contact you offline?<\/li>\n<\/ul>\n<h2>\u00a0 \u00a03. Tidy Up Your Social Media<\/h2>\n<p>When it comes to social media sites, many take a \u201cset it and forget it\u201d approach. The bio is completed, profile image uploaded and cover photo or background added. Then it is never revisited.<\/p>\n<p>Take some time to <a href=\"https:\/\/bhgrealestateblog.com\/2013\/03\/08\/social-media-and-beyond-building-your-digital-footprint\/\" target=\"_blank\" rel=\"noopener\">perform a social media audit<\/a> and identify what information is still relevant and what could stand a little sprucing up. Ideas to get you started:<\/p>\n<ul>\n<li>Update your Facebook, Twitter, Google+, LinkedIn and Pinterest bios<\/li>\n<li>Update your profile image and make it consistent across all channels<\/li>\n<li>Brand your sites with similar cover page images, colors and verbiage<\/li>\n<li>Claim your name and add personalized URL\u2019s to each of your sites<\/li>\n<\/ul>\n<h2>\u00a0 4. Dust Off Your Networking Skills<\/h2>\n<p>Summer is a great time to visit local networking events. Whether it is a business after hours or a social gathering at your local Title Company, you have much to gain by <strong>dusting off your networking skill<\/strong>s and getting face to face with other industry professionals within your community.<\/p>\n<p>Build strategic relationships and preferred alliances that encourage growth both within your business and theirs.<\/p>\n<h3><em>Sprucing up your marketing image does not have to be time consuming. The important part is reviewing your current strategies and keeping them fresh and up-to-date!<\/em><\/h3>\n<p>[ois skin=&#8221;Subscribe 1&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. All things I think of when summertime rolls around. While much of summer might be spent outdoors, taking the time to spruce up your marketing image both offline and online can be a simple way to infuse new life into your [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":9672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[12971,25861,34641,34651,39901,40201,46421],"class_list":["post-9665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing-2","tag-email-marketing","tag-marketing-image","tag-real-estate-marketing","tag-real-estate-marketing-ideas","tag-social-media","tag-social-network","tag-website-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Tips to Spruce Up Your Marketing Image - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Take the time to spruce up your marketing image both offline and online. 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