{"id":8897,"date":"2013-01-11T03:30:07","date_gmt":"2013-01-11T08:30:07","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=8897"},"modified":"2024-12-30T11:11:06","modified_gmt":"2024-12-30T16:11:06","slug":"what-todays-homebuyer-wants-and-how-you-can-give-it-to-them","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/","title":{"rendered":"What Today\u2019s Homebuyer Wants (and how you can give it to them)"},"content":{"rendered":"<p>Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. <a title=\"what does todays homebuyer want\" href=\"https:\/\/bhgrealestateblog.com\/2012\/11\/27\/next-generation-buyers-savvy-sophisticated-and-ready-to-buy\/\" target=\"_blank\" rel=\"noopener\">Today\u2019s homebuyer is savvier than ever<\/a>, having more information than ever before available right at their fingertips.<\/p>\n<p>The buyer of today has educated themselves with data and trend reports on the housing and financial markets, as well as on their own communities.\u00a0 They know that you are no longer the gatekeeper of information.<\/p>\n<p>As a result, <strong>today\u2019s homebuyer requires more than the standard sales pitch<\/strong>.\u00a0 They anticipate that their agent be attentive, alert and highly attuned to their needs.<\/p>\n<h2>Today\u2019s Savvy Homebuyer:<\/h2>\n<ul>\n<li>Has already done their homework on communities and houses before they come to you<\/li>\n<li>Has the ability to recognize authenticity and will not settle for less than an agent who is transparent in their actions<a title=\"\" href=\"#_edn1\"><br \/>\n<\/a><\/li>\n<li>Has already researched who you are and has made assumptions about your professional credentials and skills<\/li>\n<li>Has a clear picture of what they want and what they think they should pay for it<a title=\"\" href=\"#_edn2\"><br \/>\n<\/a><\/li>\n<li>Expects to receive your undivided attention and anticipates you to respond quickly and honestly<\/li>\n<\/ul>\n<p>To <strong>connect with a buyer in today\u2019s market<\/strong>, standing out from the pack is a must.\u00a0 Understanding their expectations and having a clear picture of what those are is also critical prior to engaging in a transaction.<\/p>\n<h2>What Today\u2019s Homebuyer Wants:<\/h2>\n<ol>\n<li><b>Brutal Honesty \u2013<\/b> Today\u2019s buyer wants to receive news quickly along with an immediate solution or resolution.<\/li>\n<li><b>Exceptional Service \u2013<\/b> What do you bring to the table that the buyer cannot learn on his or her own? Are you a community expert? Can you help them objectively prioritize their needs vs. wants? Can you help them take the emotion out of the transaction and interpret the facts?<\/li>\n<li><b>Clear Direction \u2013<\/b> When discussing terms of the contract or other important matters, do you give clear direction delivered in a manner that eliminates any guessing on the part of the buyer? Today\u2019s buyer wants your professional advice and will not tolerate being left to figure things out on his or her own.<\/li>\n<li><b>The Right to Choose \u2013<\/b> Do you give your clients options with an understanding of how each one affects them?\u00a0 Today\u2019s buyer does not want to be backed into a corner.<\/li>\n<li><b>Professional Input \u2013<\/b> Do you offer clear, concise direction and give unbiased advice that permits your client to make an informed decision?<\/li>\n<li><b>Sympathetic Ear \u2013<\/b> Are you sympathetic to your client\u2019s needs, but determined and forceful when they need a little \u201ctough love?\u201d<\/li>\n<\/ol>\n<p><strong>Today\u2019s buyer looks to their real estate professional<\/strong> for guidance and support.\u00a0 Evaluate your system, your strengths and your desire to meet those needs.<\/p>\n<p>At Better Homes and Gardens\u00ae Real Estate<b>, <\/b><b>we believe in empowering the informed consumer with exceptional service, sound guidance, and helping them interpret critical information for a positive outcome for their transaction.<\/b><\/p>\n<p>Successfully working with today\u2019s buyer means service must be core to everything you do.\u00a0 Are your clients at the heart of what matters most to you in a transaction?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today\u2019s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. The buyer of today has educated themselves with data and trend reports on the housing and financial markets, as well [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":8901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181,191,201],"tags":[6461,6471,19301,20211,34641,46661],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-real-estate-marketing-2","category-real-estate-news","tag-buyer-marketing-ideas","tag-buyer-marketing-tips","tag-homebuyer-marketing","tag-how-to-market-to-homebuyers","tag-real-estate-marketing","tag-what-todays-homebuyer-wants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Today\u2019s Homebuyer Wants (and how you can give it to them) - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Today\u2019s homebuyer wants more than the standard sales pitch. 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They anticipate that their agent be attentive, alert and highly attuned to their needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-11T08:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/01\/What-Todays-Homebuyer-Wants-and-how-you-can-give-it-to-them.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"What Today\u2019s Homebuyer Wants (and how you can give it to them)\",\"datePublished\":\"2013-01-11T08:30:07+00:00\",\"dateModified\":\"2024-12-30T16:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/\"},\"wordCount\":520,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/01\/What-Todays-Homebuyer-Wants-and-how-you-can-give-it-to-them.jpg\",\"keywords\":[\"buyer marketing ideas\",\"buyer marketing tips\",\"homebuyer marketing\",\"how to market to homebuyers\",\"real estate marketing\",\"what todays homebuyer wants\"],\"articleSection\":[\"Real estate\",\"Real Estate Marketing\",\"Real Estate News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/\",\"name\":\"What Today\u2019s Homebuyer Wants (and how you can give it to them) - Better Homes and Gardens Real Estate Be Better Blog\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/what-todays-homebuyer-wants-and-how-you-can-give-it-to-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2013\/01\/What-Todays-Homebuyer-Wants-and-how-you-can-give-it-to-them.jpg\",\"datePublished\":\"2013-01-11T08:30:07+00:00\",\"dateModified\":\"2024-12-30T16:11:06+00:00\",\"description\":\"Today\u2019s homebuyer wants more than the standard sales pitch. 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