{"id":8807,"date":"2012-11-13T11:08:13","date_gmt":"2012-11-13T16:08:13","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=8807"},"modified":"2024-12-30T11:11:08","modified_gmt":"2024-12-30T16:11:08","slug":"how-you-can-be-better-with-better-homes-and-gardens-real-estate","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/how-you-can-be-better-with-better-homes-and-gardens-real-estate\/","title":{"rendered":"How You Can &#8220;Be Better&#8221; with Better Homes and Gardens\u00ae Real Estate"},"content":{"rendered":"<p>As a world-class brand, we at <strong>Better Homes and Gardens\u00ae Real Estate<\/strong> strive to be an industry leader by providing our network of over 7500 <a title=\"real estate best practices\" href=\"https:\/\/bhgrealestateblog.com\/2012\/07\/06\/6-online-best-practices-all-realtors-should-follow\/\">real estate professionals<\/a> with the innovative tools necessary to not just succeed, but thrive by gaining the competitive edge within their prospective market.<\/p>\n<p>It is with these thoughts in mind that we announce the launch of our <strong>revolutionary marketing and advertising campaign, \u201cBe Better.\u201d\u00a0<\/strong> The \u201cBe Better\u201d campaign is designed to offer real estate professionals outside of the network a glimpse into what makes Better Homes and Gardens\u00ae Real Estate a better place to call home.<\/p>\n<h2>Our Core Values<\/h2>\n<p>From inception, the <strong>Better Homes and Gardens\u00ae Real Estate brand<\/strong> has been built around key policies that define our beliefs and act as guiding principles that steer us toward success.<\/p>\n<p>The core values unique to Better Homes and Gardens\u00ae Real Estate are a set of written rules that we each live by daily, whether at work or play.<\/p>\n<h3>P.A.I.G.E<\/h3>\n<ul>\n<li><strong>Passion:<\/strong>\u00a0 To stimulate energy to a higher level of inspiration<\/li>\n<li><strong>Authenticity:<\/strong> Being actually and precisely what we claim to be<\/li>\n<li><strong>Innovation:<\/strong>\u00a0 To be contemporary in our approach to business and life<\/li>\n<li><strong>Growth:<\/strong>\u00a0 To have increasing influence<\/li>\n<li><strong>Excellence:<\/strong>\u00a0 To consistently exceed expectations<\/li>\n<\/ul>\n<p>It is those core values that we wished to spotlight throughout the \u201cBe Better\u201d campaign. We decided that there was no better way to highlight the foundational beliefs of the brand than to build a campaign around actual brokers and agents in our network who live and breathe these values each and every day.<\/p>\n<p>As a result, the campaign highlights <strong>people who offer a living representation of the exceptional brokers and agents<\/strong> who make our brand the best in the industry.<\/p>\n<h2>The \u201cBe Better\u201d Team of Professionals<\/h2>\n<p>The <strong>campaign features six professionals in our network<\/strong> who represent brokerages of different sizes in different areas of the country. \u00a0Each person has their own special story about why they love the brand and why the brand helps them \u201c<em>Be Better<\/em>\u201d and includes:<\/p>\n<ul>\n<li>Marsha Rand, CEO &amp; Founder, Better Homes and Gardens Real Estate Rand Realty<\/li>\n<li>Chris Masiello, President &amp; CEO, Better Homes and Gardens Real Estate Massiello Group<\/li>\n<li>Miguel Berger, President, Better Homes and Gardens Real Estate Tech Valley<\/li>\n<li>Andrew Gaydosh, REALTOR\u00ae, Associate Partner, Better Homes and Gardens Real Estate Big Hill<\/li>\n<li>Herman Chan, REALTOR\u00ae,\u00a0 Better Homes and Gardens Real Estate Mason-McDuffie<\/li>\n<li>Krystal Woy, REALTOR\u00ae,\u00a0 Better Homes and Gardens Real Estate David Winans &amp; Associates<\/li>\n<\/ul>\n<h2>Why You Can \u201cBe Better\u201d<\/h2>\n<p>For real estate brokers, agents, and consumers alike, <strong>Better Homes and Gardens Real Estate<\/strong> is committed to <strong>providing an exceptional real estate experience<\/strong>. We achieve this by offering our franchisees cutting-edge technology, agent recruitment strategies, broker business building systems, and a comprehensive consumer lifestyle value proposition.<\/p>\n<p>As a brand, it is our goal to empower our network with the support, guidance and relevant marketing content they need to succeed in today\u2019s market.<\/p>\n<p>Better Homes and Gardens\u00ae Real Estate is:<\/p>\n<ul>\n<li>\n<h3>A Better Place to Call Home<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px\">Better Homes and Gardens Real Estate is a <strong>BETTER place for real estate professionals<\/strong> to call home by providing:<\/p>\n<ul>\n<ul>\n<li>Top notch resources that present greater efficiency. This in turn provides a better overall experience for buyers and sellers.<\/li>\n<li>Day-in-day-out technical and training support<\/li>\n<li>The most unique, relevant brand in the industry<\/li>\n<li>A place where YOU are a part of the future of real estate<\/li>\n<li>A company with a great sense of community that actively gives back<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<li>\n<h3>Partnered with the Better Homes and Gardens Legacy Brand<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px\">Better Homes and Gardens Real Estate is a B<strong>ETTER place for real estate brokers, agents, and consumers<\/strong> because of the relationship we consistently leverage with Better Homes and Gardens. We do this by:<\/p>\n<ul>\n<ul>\n<li>Building upon the name reputation of an established, well-known, relevant brand<\/li>\n<li>Capitalizing on all that a brand that has meaning beyond real estate has to offer<\/li>\n<li>Gaining the competitive edge by accessing a database of customers through\u00a0 Pinpoint<\/li>\n<li>Establishing the BHGRE brand through the power of the highly-trafficked BHG.com site and social media support<\/li>\n<li>Offer an incomparable house warming gift through the Better Homes and Gardens customized subscription program<\/li>\n<\/ul>\n<\/ul>\n<p>Your experience at <strong>Better Homes and Gardens Real Estate<\/strong> is a true partnership. Whether you are an independently owned brokerage or currently aligned with another National franchise now is the time to experience a brand that is committed to your future success.<\/p>\n<p>To learn more about the Better Homes and Gardens Real Estate Brand,\u00a0<a href=\"http:\/\/www.bhgrealestate.com\/Views\/Franchise\/\">click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a world-class brand, we at Better Homes and Gardens\u00ae Real Estate strive to be an industry leader by providing our network of over 7500 real estate professionals with the innovative tools necessary to not just succeed, but thrive by gaining the competitive edge within their prospective market. It is with these thoughts in mind [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":8814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,191],"tags":[3461,3471,3961,5431,5761,20891,33981],"class_list":["post-8807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage-operations","category-real-estate-marketing-2","tag-be-better","tag-be-better-marketing-campaign","tag-better-homes-and-gardens-real-estate","tag-branding","tag-brokers","tag-industry","tag-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How You Can &quot;Be Better&quot; with Better Homes and Gardens\u00ae Real Estate<\/title>\n<meta name=\"description\" content=\"As a world-class brand, we strive to be an industry leader by providing our network with innovative tools necessary to thrive. 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