{"id":8558,"date":"2012-08-01T21:58:11","date_gmt":"2012-08-02T02:58:11","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=8558"},"modified":"2024-12-30T11:11:13","modified_gmt":"2024-12-30T16:11:13","slug":"8-reasons-why-you-should-consider-using-a-professional-photographer","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/8-reasons-why-you-should-consider-using-a-professional-photographer\/","title":{"rendered":"8 Reasons Why You Should Consider Using a Professional Photographer"},"content":{"rendered":"<p>I know it may sound clich\u00e9, but how many times have you heard \u201ca picture\u2019s worth a thousand words\u201d?\u00a0 Probably too many to count!\u00a0 So how can it be possible that so many real estate professionals continue to <strong>market their listings without photos<\/strong>?<\/p>\n<p>What many REALTORS<sup>\u00ae<\/sup>\u00a0do not seem to understand is that it does not matter whether it is a multi-million dollar mansion or a short sale property going in to foreclosure.<\/p>\n<p>Regardless of price range or condition, <strong>listings with photos generate more interest<\/strong>, sell in fewer days, and sell at a higher price than similar listings without photos.<\/p>\n<p>These results are magnified when <strong>professional photography<\/strong> is used. \u00a0Let\u2019s take a look at some of the <strong>reasons why you should be using <a href=\"http:\/\/obeo.com\/public\/solutions\/professional_photography.aspx\">Professional Real Estate Photography<\/a> to market your listings<\/strong>:<\/p>\n<h2>\u00a0 1. \u00a0Make a great first impression<\/h2>\n<p>According to NAR, 89% of all home buyers shop online for their home. As a result, the way your listings look online is one of the most important factors in generating buyer interest. Source: <a href=\"http:\/\/www.realtor.org\/\">www.realtor.org<\/a><\/p>\n<h2>\u00a0 2. \u00a0Get more attention<\/h2>\n<p>Using professional photos will attract more attention to your listings and result in more clicks by consumers.\u00a0 Studies show that listings with professional photos generate an average of 139 more clicks when compared to similar listings without professional photos. Source: <a href=\"http:\/\/www.picturesdosellhouses.com\/realtor-tools\/statistics\/\" target=\"_blank\" rel=\"noopener\">www.picturesdosellhouses.com\/realtor-tools\/statistics\/<\/a><\/p>\n<h2>\u00a0 3, \u00a0Make more money<\/h2>\n<p>Listings shot with professional DSLR cameras sell for more money. According to a study done by Redfin (see image below), these listings sell for $1000 or $100,000 more! That\u2019s a lot of dough, and probably enough to make you feel a little insecure about your photos if you\u2019re NOT using a professional. If you ARE using a professional, print out the image below, and take it with you on your listing presentations.<\/p>\n<p><a href=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/the-dslr-advantage.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8559\" title=\"the dslr advantage\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/the-dslr-advantage.png\" alt=\"the dslr advantage\" width=\"586\" height=\"407\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/the-dslr-advantage.png 837w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/the-dslr-advantage-300x208.png 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/the-dslr-advantage-768x533.png 768w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/the-dslr-advantage-100x69.png 100w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/a><\/p>\n<h2>\u00a0 4. \u00a0Increase your odds for a sale<\/h2>\n<p>In most price ranges, your listing is more likely to sell if it has professional photos! \u00a0Check out the image below, from <a href=\"http:\/\/www.wallstreetjournal.com\/\">http:\/\/www.wallstreetjournal.com<\/a>.\u00a0 The green bar represents SLR photography and the red is point and shoot.\u00a0 Again, you may want to print this one out and take it with you on listing presentations.<\/p>\n<p><a href=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/likelihood-of-selling.png\"><img decoding=\"async\" class=\"alignnone wp-image-8560\" title=\"likelihood of selling\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/likelihood-of-selling.png\" alt=\"likelihood of selling\" width=\"570\" height=\"384\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/likelihood-of-selling.png 713w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/likelihood-of-selling-300x202.png 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/08\/likelihood-of-selling-100x67.png 100w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h2>\u00a0 5. \u00a0Take your marketing to a higher level<\/h2>\n<p>It\u2019s hard to believe, but 80% of the LUXURY homes on the market are NOT professionally photographed.\u00a0 That means Realtors using professional photography have a big competitive advantage, not only in attaining the listing, but in selling it as well. Source: Redfin.com<\/p>\n<h2>\u00a0 6. \u00a0If your seller is hiring a professional, shouldn\u2019t you?<\/h2>\n<p>Don\u2019t treat your seller like a FSBO. The seller has opted for a professional Realtor to list and sell their home. \u00a0You should opt for a professional as well. Do you think they would prefer their Realtor take photos with an iPhone or hire a professional photographer?<\/p>\n<h2>\u00a0 7. \u00a0Even distressed properties will benefit<\/h2>\n<p>Many Real Estate Professionals will not use a professional photographer when listing distressed properties. What they don\u2019t understand is that an experienced professional photographer will know how to angle the camera to capture the right shots and to show the \u201cpossibility\u201d of the property. They will use the right\u00a0 lighting, composition, and post processing techniques to show off the property in the best possible way.<\/p>\n<h2>\u00a0 8. \u00a0Create a constant supply of \u201cContent Marketing\u201d<\/h2>\n<p>Professional photography can provide you with wonderful \u201cContent Marketing\u201d material. Your professional photos can be used on many social media sites like Pinterest, Facebook, Google+, Linkedin, and Twitter. You can even Instagram them! But be careful how you share. Make certain that you receive the permission of your seller and photographer prior to using those photos on your social media sites.<\/p>\n<p>To sum it up, based on recent studies, investing in professional photography is one of the most important things you do when listing a property.\u00a0 But, in order to get the very most out of your photographer, you will want to make sure the home is prepared and ready to go when the photographer arrives.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know it may sound clich\u00e9, but how many times have you heard \u201ca picture\u2019s worth a thousand words\u201d?\u00a0 Probably too many to count!\u00a0 So how can it be possible that so many real estate professionals continue to market their listings without photos? What many REALTORS\u00ae\u00a0do not seem to understand is that it does not [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":8565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[12301,31741,33021,33981,34581],"class_list":["post-8558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-branding","tag-dslr-camera","tag-photography","tag-professional-photos","tag-real-estate","tag-real-estate-listing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Reasons Why You Should Consider Using a Professional Photographer<\/title>\n<meta name=\"description\" content=\"8 Reasons Why You Should Consider Using a Professional Photographer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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