{"id":7192,"date":"2011-10-12T06:48:41","date_gmt":"2011-10-12T11:48:41","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=7192"},"modified":"2024-12-30T11:12:29","modified_gmt":"2024-12-30T16:12:29","slug":"the-report-76","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-76\/","title":{"rendered":"The REport"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-size: small\">Tell a story and keep it simple. In today\u2019s hectic marketing bazaar, it is easy to be seduced by the latest social media bells and whistles or geo-location mobile ads, among many other advertising modernisms. If you follow the mantra of the late Steve Jobs, who has been referred to as a <\/span><a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/greatest-marketer-age-135597\"><span style=\"color: #0000ff;font-size: small\">genius marketer<\/span><\/a><span style=\"font-size: small\">, you will keep your campaign simple. His rule of thumb relates very well to the real estate industry: \u201ctell the story of how an amazing product can change your life in the best environment possible,\u201d <\/span><a href=\"http:\/\/adage.com\/article\/digital\/steve-jobs-digital-maverick-marketing-traditionalist\/230311\/\"><span style=\"color: #0000ff;font-size: small\">Advertising Age reports.<\/span><\/a><span style=\"font-size: small\">\u00a0 In fact, the industry is reinforcing the importance of <\/span><a href=\"http:\/\/www.huffingtonpost.com\/randy-rothenberg\/technology-advertising_b_998781.html\"><span style=\"color: #0000ff;font-size: small\">telling a story<\/span><\/a><span style=\"font-size: small\">in an ad. What\u2019s your tale?<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: small\">Qu&#8217;est-ce dire? If you are catering to a community that speaks many languages, a new tool will help your clients read your Facebook page. The social networking site unveiled an option for users to <\/span><a href=\"http:\/\/searchenginewatch.com\/article\/2115354\/Facebook-Launches-Bing-Powered-Translation-Service\"><span style=\"color: #0000ff;font-size: small\">click a link to translate<\/span><\/a><span style=\"font-size: small\">a page to their native language without leaving the page.\u00a0 This could come in handy for our dual-language Canadian neighbors! <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: small\">From understanding a language to streamlining a day\u2026 <\/span><a href=\"http:\/\/rismedia.com\/2011-10-09\/smartphone-apps-to-soothe-the-savage-time-beast\/\"><span style=\"color: #0000ff;font-size: small\">RISMedia reported<\/span><\/a><span style=\"font-size: small\">on some of the best apps to help increase productivity and save time. We could all benefit from extra time in the day, right? <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: small\">Sweetening the pie\u2026 Zillow announced <\/span><a href=\"http:\/\/www.zillow.com\/blog\/2011-10-06\/introducing-zillow-special-offers\/\"><span style=\"color: #0000ff;font-size: small\">Zillow Special Offers<\/span><\/a><span style=\"font-size: small\">, \u201ca service that allows agents to promote incentives for working with them in a home-sale transaction,\u201d <\/span><a href=\"http:\/\/www.inman.com\/news\/2011\/10\/7\/new-zillow-service-allows-agents-advertise-real-estate-discounts-deals\"><span style=\"color: #0000ff;font-size: small\">Inman News reports.<\/span><\/a><span style=\"font-size: small\">\u00a0The seller-funded incentives offer buyers perks, like discounts on closing costs or discounts at a home appliance store. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: small\">In another interesting application of <\/span><a href=\"http:\/\/www.marketwatch.com\/story\/cervera-real-estate-first-in-the-nation-to-offer-social-property-search-2011-10-05\"><span style=\"color: #0000ff;font-size: small\">technology in real estate<\/span><\/a><span style=\"font-size: small\">, a broker in Miami is the first to use <\/span><a href=\"http:\/\/www.allfacebook.com\/facebook-realty-2011-10\"><span style=\"color: #0000ff;font-size: small\">Social Property Search<\/span><\/a><span style=\"font-size: small\">, an application that allows users to crowd source their home buying process.\u00a0 More specifically, users can select three properties for their Facebook friends to vote on or they can invite their friends to discuss one listing in real-time. Interesting! <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: small\">Have a great week! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tell a story and keep it simple. In today\u2019s hectic marketing bazaar, it is easy to be seduced by the latest social media bells and whistles or geo-location mobile ads, among many other advertising modernisms. If you follow the mantra of the late Steve Jobs, who has been referred to as a genius marketer, you [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[1071,16441,21091,37031,40241,42531,47531],"class_list":["post-7192","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-advertising-age","tag-genius-maker","tag-inman-news","tag-rismedia","tag-social-property-search","tag-technology","tag-zillow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The REport - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-76\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The REport - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Tell a story and keep it simple. 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