In the early days of real estate, growth was synonymous with success.\u00a0 Times have changed, and we now find ourselves in a struggling economy amidst a highly competitive environment. Gone are the days when growth at any cost served as a successful strategy. In today\u2019s world, it\u2019s not as important to be the biggest, it\u2019s more critical to be the best.<\/p>\n
Whether you are part of a large, international brand or a brokerage in a single state, we are all forced to think about strategic growth and understand when and how quickly to grow our business.\u00a0 The key elements of strategic growth include working with others who share your vision and values to build a strong core business, establishing key learnings and implementing best practices.\u00a0 When your business has achieved a strong foothold, it\u2019s then time to explore new opportunities with strategic partners and identify additional thought leaders to expand your team and support your mission.<\/p>\n
Today, I\u2019m pleased to make a very strategic growth announcement on behalf of Better Homes and Gardens\u00ae Real Estate. Our brand is celebrating its first expansion outside of the U.S. and will now be represented in Canada.<\/p>\n
For me, it\u2019s particularly exciting because it takes the brand into my home country.\u00a0 Selecting Canada as our first step into global expansion was a decision based on identifying the right partners who share our core values, our commitment to service and innovation, and our vision for strategic growth.\u00a0 Canada\u2019s robust housing market and geographic proximity helped make this an ideal move, and this is an exciting step for us as a brand and for our new partners at Better Homes and Gardens Real Estate Canada.<\/p>\n
Better Homes and Gardens Real Estate Canada will be led by Rob Vanden Broek and Nelson Goulart, who also own the brand\u2019s first Canadian brokerage affiliate.\u00a0 Their existing brokerage will now operate as Better Homes and Gardens Real Estate Signature Service, with two offices and 90 agents serving the greater Toronto area. We look forward to this exciting chapter for Better Homes and Gardens Real Estate, now more than 7,000 agents strong in the U.S. and Canada!<\/p>\n","protected":false},"excerpt":{"rendered":"
In the early days of real estate, growth was synonymous with success.\u00a0 Times have changed, and we now find ourselves in a struggling economy amidst a highly competitive environment. Gone are the days when growth at any cost served as a successful strategy. In today\u2019s world, it\u2019s not as important to be the biggest, it\u2019s […]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,61],"tags":[3961,6781,13891,41491],"class_list":["post-7172","post","type-post","status-publish","format-standard","hentry","category-brokerage-operations","category-commentary","tag-better-homes-and-gardens-real-estate","tag-canada","tag-expansion","tag-strategy"],"yoast_head":"\n