{"id":7133,"date":"2011-09-20T17:29:52","date_gmt":"2011-09-20T22:29:52","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=7133"},"modified":"2024-12-30T11:12:32","modified_gmt":"2024-12-30T16:12:32","slug":"the-report-71","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/","title":{"rendered":"The REport"},"content":{"rendered":"

If you are looking for a reason to advertise on Facebook \u2013 other than statistics that show Americans spend over <\/span>53 billion minutes<\/span><\/a> on the site per month \u2013 perhaps \u201cfree\u201d money is a motivator.\u00a0 <\/span><\/span>Facebook is launching<\/span><\/a> an initiative aimed at getting<\/span> small businesses excited<\/span><\/a> to advertise on the network that includes offering <\/span>free $50 ad credits<\/span><\/a> to 200,000 businesses.\u00a0 Something to consider! <\/span><\/p>\n

Do you sometimes feel online marketers are stalking as opposed to selling?\u00a0 VentureBeat published an article on how marketers can\u00a0<\/span>use social media<\/span><\/a> without being intrusive.\u00a0 Among the tips: be helpful without being pushy, offer thought leadership on issues and research potential clients, but be wary of how much of this information you share. \u00a0What are your best practices for connecting with clients online without crowding them?\u00a0 <\/span><\/span><\/p>\n

The notion that content is king when it comes to social media marketing has proven true once again.\u00a0 <\/span><\/span>New research shows that<\/span><\/a> Facebook fans in the U.S., U.K. and France are <\/span>following fewer brands<\/span><\/a> and are actually un-following brands, citing the prevalence of uninteresting content as a primary motivator.\u00a0 What do you do to keep your online outreach compelling?<\/span><\/p>\n

One good idea for compelling content is the notion of an exclusive.\u00a0 London fashion powerhouse Burberry has coined the word \u201cTweetwalk\u201d to describe giving its Twitter followers <\/span>exclusive pictures backstage<\/span><\/a> at famous spring fashion shows so they see new designs moments before they are unveiled.\u00a0 Is there anything that you can offer a Twitter exclusive on?<\/span><\/p>\n

\"Sonar
Sonar is the iPhone app that alerts you if Facebook, Twitter or Foursquare friends are in the room with you.<\/figcaption><\/figure>\n

In an age of check-in services, it\u2019s hard to believe you could ever be in a room with someone you know and miss them. <\/span><\/span>Sonar<\/span><\/a>, the iPhone app that alerts you if Facebook, Twitter or Foursquare <\/span>friends are in the room with you<\/span><\/a>, has added <\/span>LinkedIn connections to its offerings<\/span><\/a>. \u00a0It could be a great tool to know when past clients are in the same place as you (i.e. \u201chow is your new house?\u201d) to acknowledging people you have been introduced to who may be in the market (i.e. \u201cyou were looking for a 3br\/2ba house in 2010 but decided to stay put at the time, I have a great property that just came on the market\u201d). <\/span><\/p>\n

And finally, the \u201cDummies\u201d series of books have extended further into social media with <\/span>Location-Based Marketing For Dummies.<\/span><\/a>\u00a0\u00a0 Among the topics covered is \u201csetting up a monitoring strategy\u201d and\u00a0 \u201ccreating an offer.\u201d\u00a0 It sounds worth a read!\u00a0\u00a0\u00a0<\/span><\/span><\/p>\n

Have a great week. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you are looking for a reason to advertise on Facebook \u2013 other than statistics that show Americans spend over 53 billion minutes on the site per month \u2013 perhaps \u201cfree\u201d money is a motivator.\u00a0 Facebook is launching an initiative aimed at getting small businesses excited to advertise on the network that includes offering free […]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[7681,9471,14041,15541,21761,39571,39901,43171,44301,44381],"class_list":["post-7133","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-check-in-services","tag-content","tag-facebook","tag-foursquare","tag-iphone-app","tag-small-business","tag-social-media","tag-thought-leadership","tag-tweetwalk","tag-twitter"],"yoast_head":"\nThe REport - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The REport - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"If you are looking for a reason to advertise on Facebook \u2013 other than statistics that show Americans spend over 53 billion minutes on the site per month \u2013 perhaps \u201cfree\u201d money is a motivator.\u00a0 Facebook is launching an initiative aimed at getting small businesses excited to advertise on the network that includes offering free […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-20T22:29:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:12:32+00:00\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"The REport\",\"datePublished\":\"2011-09-20T22:29:52+00:00\",\"dateModified\":\"2024-12-30T16:12:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/\"},\"wordCount\":434,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2011\/09\/iphoneshutterstock_71035285-300x300.jpg\",\"keywords\":[\"check-in services\",\"Content\",\"Facebook\",\"Foursquare\",\"iphone app\",\"Small Business\",\"social media\",\"thought leadership\",\"Tweetwalk\",\"twitter\"],\"articleSection\":[\"Commentary\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-71\/\",\"name\":\"The REport - 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