{"id":7062,"date":"2011-08-29T14:21:10","date_gmt":"2011-08-29T19:21:10","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=7062"},"modified":"2024-12-30T11:12:35","modified_gmt":"2024-12-30T16:12:35","slug":"we-are-all-ambassadors","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/we-are-all-ambassadors\/","title":{"rendered":"We Are All Ambassadors"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: small\">If you ever have the opportunity to travel to Ireland, please be sure to visit the best little pub you\u2019ll ever have the pleasure of walking into: Ana O\u2019Neill\u2019s in the charming little town of Newmarket-on-Fergus.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: small\">It\u2019s not the d\u00e9cor or even the way they pour the perfect pint of Guinness that makes this place special.\u00a0 It is the people.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: small\">When my husband and I got there one evening in July\u2014me for the first time and he on a return trip after thirteen years\u2014we felt like we were coming home.\u00a0 Not only were we warmly greeted, we were serenaded\u2014yes, they <em>sang<\/em> to us\u2014by the locals.\u00a0 What\u2019s more\u2026each and every person was able to tell us useful information about the town and the surrounding areas: from the off-duty policemen to the woman behind the bar to the (thankfully) off-duty cab driver.\u00a0 In short, everyone served as a willing, able and knowledgeable ambassador of this perfect little corner of Ireland.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: small\">What does this have to do with real estate? Well\u2026everything.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: small\">Real Estate professionals have a unique and important opportunity\u2014rather, obligation\u2014to serve as ambassadors for their communities.\u00a0 Because consumers have more access than ever to information about homes that was previously only available to the pros, our games need to be raised.\u00a0 <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Calibri;font-size: small\">In order to provide utmost value to your clients, share information that provides community-level context to what will be the most significant purchase or transaction they will make in their lives<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li><span style=\"font-family: Calibri\"><span style=\"font-size: small\"><strong>Be plugged into community happenings<\/strong>: Beyond hard-stat market dynamics, who is moving into and out of the community? What cultural and community events will add flavor and a sense of belonging to your clients\u2019 new lives?<\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri\"><span style=\"font-size: small\"><strong>Have an idea of the commuting situation in your community<\/strong>: What is traffic like? What are the short cuts? How accessible is public transportation?<\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri\"><span style=\"font-size: small\"><strong>Know the ins and outs of the school systems<\/strong>: What are the best schools? Who are the best teachers? <\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri\"><span style=\"font-size: small\"><strong>Share recreational ideas<\/strong>: Are there activities for outdoorsy people? Golf lovers? Runners? How can your clients take full advantage?<\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri\"><span style=\"font-size: small\"><strong>Be in the know about fun things to do<\/strong>: Are there any great new restaurants? Where do you get the best slice of pizza? Museums? Entertainment venues? What do people do for fun in your community?<\/span><\/span><\/li>\n<li><span style=\"font-size: small\"><span style=\"font-family: Calibri\"><strong>Not every client has the same priorities<\/strong>: Depending upon whether you are working with a family, a single person, or a newlywed couple, their priorities will be different.\u00a0 So do your homework for each of these\u2014and many other\u2014consumer personas that will come your way.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Calibri;font-size: small\">Being a real estate professional is nothing short of being an ambassador of your community.\u00a0 You are the personification of what the community has to offer.\u00a0 That is an important role, one that could make the difference in whether a client buys or not. \u00a0Yes, square footage, number of bedrooms, and the renovation status of kitchens will always be important.\u00a0 But for today\u2019s informed consumer, community is equally important.\u00a0 Crack the community code and you will stand out from the crowd.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you ever have the opportunity to travel to Ireland, please be sure to visit the best little pub you\u2019ll ever have the pleasure of walking into: Ana O\u2019Neill\u2019s in the charming little town of Newmarket-on-Fergus. It\u2019s not the d\u00e9cor or even the way they pour the perfect pint of Guinness that makes this place [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":11455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[1221,1961,17681,21851,22651,28981,33981],"class_list":["post-7062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-branding","tag-agent","tag-ana-oneills","tag-guinness","tag-ireland","tag-july","tag-newarket-on-fergus","tag-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Are All Ambassadors - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/we-are-all-ambassadors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Are All Ambassadors - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"If you ever have the opportunity to travel to Ireland, please be sure to visit the best little pub you\u2019ll ever have the pleasure of walking into: Ana O\u2019Neill\u2019s in the charming little town of Newmarket-on-Fergus. 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