{"id":6954,"date":"2011-08-09T12:54:34","date_gmt":"2011-08-09T17:54:34","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=6954"},"modified":"2024-12-30T11:12:38","modified_gmt":"2024-12-30T16:12:38","slug":"the-report-63","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-63\/","title":{"rendered":"The REport"},"content":{"rendered":"<p style=\"text-align: left\">Tablets galore! Do you live in one of the most <a href=\"http:\/\/mashable.com\/2011\/08\/08\/ipad-friendly-cities\/\"><span style=\"color: #0000ff\">iPad-friendly cities<\/span><\/a> in the country? According to <em>Men\u2019s Health, <\/em>Plano, Texas supports the device best due to \u201ctablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage of households that own tablets, notebooks or laptops.\u201d \u00a0Congratulations, Plano!<\/p>\n<p style=\"text-align: left\">Is Facebook about to face serious competition?\u00a0According to comScore, <a href=\"http:\/\/www.huffingtonpost.com\/2011\/08\/03\/google-plus-fastest-growing-social_n_917389.html\"><span style=\"color: #0000ff\">Google+<\/span><\/a> is the fastest-growing social media site <em>ever.<\/em> India is home to the second-largest user population, behind the U.S., and a survey found that the site may soon surpass Twitter and Linkedin, as it currently reaches\u00a0 <a href=\"http:\/\/www.businessweek.com\/news\/2011-08-05\/google-may-pass-twitter-with-one-fifth-of-u-s-adults-online.html\"><span style=\"color: #0000ff\">22{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of the population<\/span><\/a> in the 50 states.<\/p>\n<figure id=\"attachment_6957\" aria-describedby=\"caption-attachment-6957\" style=\"width: 200px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6957\" title=\"What to expect when you\u2019re expecting \u2026 perhaps a Facebook post on your unborn child?\" src=\"https:\/\/bhgrealestateblog.com\/wp-content\/uploads\/2011\/08\/shutterstock_18434014-200x300.jpg\" alt=\"What to expect when you\u2019re expecting \u2026 perhaps a Facebook post on your unborn child?\" width=\"200\" height=\"300\" \/><figcaption id=\"caption-attachment-6957\" class=\"wp-caption-text\">What to expect when you\u2019re expecting \u2026 perhaps a Facebook post on your unborn child?<\/figcaption><\/figure>\n<p style=\"text-align: left\">What to expect when you\u2019re expecting \u2026 perhaps a Facebook post on your unborn child? \u00a0<a href=\"http:\/\/healthland.time.com\/2011\/08\/03\/expected-child-facebook-welcomes-unborn-babies-to-social-media\/\"><span style=\"color: #0000ff\">Soon-to-be parents<\/span><\/a> can now list <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=155305\"><span style=\"color: #0000ff\">&#8220;Expected: Child&#8221;<\/span><\/a> with a due date and name to their family sections of <a href=\"http:\/\/www.washingtonpost.com\/business\/technology\/facebook-wants-your-unborn-child\/2011\/08\/03\/gIQALfn0qI_story.html\"><span style=\"color: #0000ff\">their profiles.<\/span><\/a>\u00a0 Would you be happy to hear the news, or slightly offended if you learned of a close friend or extended family member\u2019s pregnancy via a Facebook status update?<\/p>\n<p style=\"text-align: left\">Facebook may soon be recommending acquaintances not just based on friends-of-friends but also based on the <a href=\"http:\/\/www.dailymail.co.uk\/sciencetech\/article-2022514\/Scientists-predict-befriend-Facebook--based-type-places-visit.html?ito=feeds-newsxml\"><span style=\"color: #0000ff\">types of places you go.<\/span><\/a> University of Cambridge researchers have discovered that folks are more likely to become friends with people that frequent the same place (such as a gym) rather than a shared mutual connection.\u00a0 Interesting approach!<\/p>\n<p style=\"text-align: left\">Have you noticed a shift in call-to-actions from digital advertisements? <a href=\"http:\/\/www.nytimes.com\/2011\/08\/04\/business\/media\/promoting-products-using-social-media-advertising.html\"><span style=\"color: #0000ff\">The New York Times<\/span><\/a> reports on a migration away from promoting specific products outright to driving traffic to Facebook pages and Twitter handles. \u00a0Consumers are apparently spending more time on these ads and are more likely to click to learn more. Something to think about it you are planning a digital campaign.<\/p>\n<p style=\"text-align: left\">Interested in <a href=\"http:\/\/technorati.com\/technology\/article\/nielsen-ratings-to-measure-facebook-advertising\/\"><span style=\"color: #0000ff\">measuring the ROI<\/span><\/a> for Facebook marketing campaigns? You are in luck with two new measuring tools. \u00a0comScore released a tool that \u201callows brands to keep track of the number of people that interact with their products on Facebook,\u201d <a href=\"http:\/\/www.adweek.com\/news\/technology\/nielsen-comscore-retool-facebook-ratings-133855\"><span style=\"color: #0000ff\">reports AdWeek.<\/span><\/a> Nielsen is starting a ratings service, similar to its TV system, for online marketing initiatives.\u00a0<\/p>\n<p style=\"text-align: left\">Oh the power of the mouth! Research from Microsoft Advertising found that almost 50{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of those 18-54 \u201care very likely to purchase items based on <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=155252\"><span style=\"color: #0000ff\">word of mouth.&#8221;<\/span><\/a> In our industry, past clients can be a great source of new prospects.<\/p>\n<p style=\"text-align: left\">In closing, if you are interested in some extra green, then <a href=\"http:\/\/mashable.com\/2011\/08\/03\/att-app-contest\/\"><span style=\"color: #0000ff\"><em>think<\/em> green!<\/span><\/a> AT&amp;T announced a mobile app contest which will award the developers for being the most environmentally-minded or creating an app offering the best \u201cenergy efficient benefit.\u201d\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tablets galore! Do you live in one of the most iPad-friendly cities in the country? According to Men\u2019s Health, Plano, Texas supports the device best due to \u201ctablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage of households that own [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[2251,3751,7741,11541,14041,14221,15771,16951,21701,24071,27291,27301,29271,37221,42131,44381,47021],"class_list":["post-6954","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-apple","tag-best-buy","tag-child","tag-digital-campaign","tag-facebook","tag-family","tag-friends","tag-google","tag-ipad","tag-linkedin","tag-mobile-ad","tag-mobile-apps","tag-nielsen","tag-roi","tag-tablets","tag-twitter","tag-word-of-mouth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The REport - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-63\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The REport - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Tablets galore! 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