{"id":676,"date":"2008-11-06T16:53:27","date_gmt":"2008-11-06T20:53:27","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=676"},"modified":"2024-12-30T14:51:33","modified_gmt":"2024-12-30T19:51:33","slug":"survey-says-americans-ready-to-spend-more-green-at-living-green","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/survey-says-americans-ready-to-spend-more-green-at-living-green\/","title":{"rendered":"Survey Says! Americans Ready to Spend More Green at \u201cLiving Green\u201d"},"content":{"rendered":"<p style=\"text-align: center\">\n<p style=\"text-align: justify\">Today we released the results of our \u201cLiving Green\u201d <a title=\"BHGRE Living Green Release\" href=\"http:\/\/www.bhgrealestate.com\/Views\/MediaCenter\/Default.aspx\" target=\"_blank\" rel=\"noopener\">consumer survey<\/a>. The survey has been nine months in the making as we had it done in conjunction with the Better Homes and Gardens <a title=\"Living Green Tour\" href=\"http:\/\/www.bhg.com\/bhg\/files\/livinggreen\/bhg_living_green\/index.html\" target=\"_blank\" rel=\"noopener\">\u201cLiving Green\u201d 15-city home show tour<\/a>. At each stop along the way, we had pollsters interview visitors to the exhibit. As you can see in the video above, there were some pretty savvy people hosting the exhibit. <a title=\"Steven Whittle\" href=\"http:\/\/www.whittlesartdepartment.com\/Bio.asp\" target=\"_blank\" rel=\"noopener\">Steven Whittle<\/a> did an outstanding job \u201crepresenting\u201d green and all that the exhibit had to offer people in the way of raising their awareness regarding this important issue.<\/p>\n<figure id=\"attachment_677\" aria-describedby=\"caption-attachment-677\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.flickr.com\/photos\/bhgrealestate\/sets\/72157608710387942\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-677\" title=\"living_green_survey\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2008\/11\/living_green_survey-300x224.jpg\" alt=\"Living Green Survey\" width=\"300\" height=\"224\" \/><\/a><figcaption id=\"caption-attachment-677\" class=\"wp-caption-text\">Kevin Doell is interviewed by Lindsey Pachuta of LeadDog for the Living Green Consumer Survey<\/figcaption><\/figure>\n<p style=\"text-align: justify\">I think our survey results were pretty interesting, from how green people rated themselves, to what they are doing to be green. For the real estate folks, we asked what people thought about working with a green certified real estate agent (2 out of 3 say it would be important) and what they were willing to spend on greening up the home if they knew it would help them sell it (1 in 3 would be willing to spend more than $5K)<\/p>\n<p style=\"text-align: justify\">I\u2019ve run across some interesting stats from NAR to build a case here for why going green makes sense for the home seller. Here goes:<br \/>\n\u2022\u00a0\u00a0\u00a0 According to NAR, 46{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of buyers would like a green home, saying it was \u201cvery important,\u201d whereas only 2{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of existing American homes contain green features (according to a McGraw-Hill Construction Information Group report released in Oct. 07) (How\u2019s that for a supply and demand argument?)<br \/>\n\u2022\u00a0\u00a0\u00a0 If you green up your home, you are differentiating it in a special way. Considering that there is about 10 months of housing supply on the market, differentiating a property is more important than ever.<br \/>\n\u2022\u00a0\u00a0\u00a0 Furthermore, According to NAR, Home buyers who ranked energy efficiency as \u201cVery Important\u201d purchased homes that had a median price $12,400 higher than those who ranked it \u201csomewhat\u201d or \u201cnot important.\u201d<br \/>\n\u2022\u00a0\u00a0\u00a0 With that being the case, there is evidence that homebuyers who are more aware of the importance of environmental stewardship are willing to spend more money on the homes they are buying.<br \/>\n\u2022\u00a0\u00a0\u00a0 As awareness levels continue to rise the ranks of people who rate energy efficiency as very important are certain to grow, thereby creating a positive cycle for the greening of real estate.<\/p>\n<p style=\"text-align: justify\">As Steve Whittle says in the video clip above, \u201cGreen is Mainstream.\u201d<\/p>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>Today we released the results of our \u201cLiving Green\u201d consumer survey. The survey has been nine months in the making as we had it done in conjunction with the Better Homes and Gardens \u201cLiving Green\u201d 15-city home show tour. At each stop along the way, we had pollsters interview visitors to the exhibit. As you [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,181],"tags":[3961,9441,13401,17341,24341],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-marketing-and-branding","category-real-estate","tag-better-homes-and-gardens-real-estate","tag-consumers","tag-environment","tag-green","tag-living-green-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey Says! 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