{"id":6648,"date":"2011-05-10T12:00:19","date_gmt":"2011-05-10T17:00:19","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=6648"},"modified":"2024-12-30T11:12:53","modified_gmt":"2024-12-30T16:12:53","slug":"the-report-52","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-52\/","title":{"rendered":"The REport"},"content":{"rendered":"<p style=\"text-align: justify\">In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to <a href=\"http:\/\/www.washingtonpost.com\/business\/facebook-effect-social-network-sways-online-news-readership-as-people-share-like-items\/2011\/05\/09\/AFN8cnUG_story.html\">Facebook<\/a> as an influential source. \u00a0<a href=\"http:\/\/www.newsday.com\/business\/facebook-sharing-sending-readers-to-big-news-sites-1.2864784\">According to Pew Research<\/a>, Facebook accounted for <a href=\"http:\/\/www.google.com\/hostednews\/afp\/article\/ALeqM5jMOf45OmXTBcM2Gg5rlzemY35SAw?docId=CNG.18f3ac3daa0d8f95aa693b397f54d476.1b1\">three percent<\/a> of traffic to <a href=\"http:\/\/mediamemo.allthingsd.com\/20110509\/facebook-isnt-the-new-google-but-its-a-very-big-deal-for-media-sites\/?mod=ATD_skybox\">21 major general interest news sites<\/a> like the New York Times and Washington Post. <a href=\"http:\/\/www.sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2011\/05\/08\/BUAG1JCLPS.DTL&amp;type=business\">Google<\/a>, which remains the biggest driver, cannot sit on its laurels and will need to really think about how to compete with the social media giant. Do you share articles in your news feed?<\/p>\n<p style=\"text-align: justify\">Although a driver of news, <a href=\"http:\/\/www.washingtonpost.com\/business\/millwards-pearson-says-apple-most-valuable-global-brand\/2011\/05\/09\/AFffX9VG_video.html\">Google,<\/a> it seems, could not hold the top ranking spot as the <a href=\"http:\/\/mashable.com\/2011\/05\/09\/apple-google-brandz-study\/\">world\u2019s most valuable brand<\/a>. The maker of the iPad, iPod and iPhone, Apple, stole the coveted rating in a <a href=\"http:\/\/blogs.ft.com\/fttechhub\/2011\/05\/further-reading-apple-worlds-most-valuable-brand-and-facebooks-hackamonth-program\/\">recent study. <\/a>What brands are the most valuable to you?<\/p>\n<p style=\"text-align: justify\">If you have mastered shortening your thoughts to <a href=\"http:\/\/www.businessreviewusa.com\/sectors\/food-manufacturing\/ben-and-jerry-s-fair-tweets\">140 characters<\/a> and have some to spare, <a href=\"http:\/\/www.mediabistro.com\/agencyspy\/ben-jerrys-donates-unused-twitter-characters-to-fair-trade_b17945\">Ben &amp; Jerry\u2019s<\/a> has a new social campaign to put the leftovers to a good cause. The maker of one of America\u2019s favorite sweet treats will spread a message about <a href=\"http:\/\/mashable.com\/2011\/05\/06\/ben-and-jerrys-fair-tweets\/\">World Fair Trade Day<\/a> into the extra space. To participate, go to the <a href=\"http:\/\/fairtweets.com\">Fair Tweets website<\/a> and type your message, and the company will fill in any unused space!<\/p>\n<p style=\"text-align: justify\">Email marketing may seem \u201cold-school\u201d in the age of mobile ads and <a href=\"http:\/\/adage.com\/article\/digital\/winning-twitter-top-10-promoted-tweets\/227437\/\">promoted Tweets<\/a>, but it can still be a valuable tool. If reached strategically &#8212; i.e. right time of the day with the right message&#8211; <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008378\">the audience<\/a> is plentiful: 95 percent of US Internet users use email and 83 percent check at least once a day.<\/p>\n<p style=\"text-align: justify\">Out with the red, in with the earth tone? <a href=\"http:\/\/www.usatoday.com\/money\/industries\/food\/2011-05-06-mcdonalds-revamp_n.htm\">McDonald\u2019s<\/a> is undergoing a makeover to appeal to a more upscale customer.\u00a0 Brick and earth tones will replace red roofs and neon-yellow interiors. Do you think a paint job can reinvent the perception the food franchise has acquired over the years?<\/p>\n<figure id=\"attachment_6651\" aria-describedby=\"caption-attachment-6651\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6651\" title=\"Kentucky Derby\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/05\/KentuckyDerby-300x185.jpg\" alt=\"Kentucky Derby\" width=\"300\" height=\"185\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/05\/KentuckyDerby-300x185.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/05\/KentuckyDerby-100x62.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/05\/KentuckyDerby.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-6651\" class=\"wp-caption-text\">Kentucky Derby<\/figcaption><\/figure>\n<p style=\"text-align: justify\">If you are ever looking for a <a href=\"http:\/\/news.cnet.com\/pandora-apps-put-comedy-in-your-pocket\/8301-17938_105-20060010-1.html\">good giggle<\/a> in the middle of the day, you will be happy to know that <a href=\"http:\/\/www.nytimes.com\/2011\/05\/04\/business\/media\/04pandora.html\">Pandora <\/a>has added a large archive of comedy clips. Laugh on!<\/p>\n<p style=\"text-align: justify\">Did you watch the <a href=\"http:\/\/www.nytimes.com\/2011\/05\/08\/sports\/08derby.html\">Kentucky Derby<\/a> this past weekend? If you watch for the <a href=\"http:\/\/www.reuters.com\/article\/2011\/05\/08\/us-horse-racing-kentucky-factbox-idUSTRE74700I20110508\">horses<\/a> or the <a href=\"http:\/\/www.metro.us\/newyork\/entertainment\/article\/854373--the-word-hats-and-horses-at-kentucky-derby\">hats<\/a>, it is always an exciting event!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. More frequently, people are looking to Facebook as an influential source. \u00a0According to Pew Research, Facebook accounted for three percent of traffic to 21 major general interest news sites like the New York Times and Washington Post. Google, which [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[421,2251,3651,9441,10561,12951,14041,14161,14511,16951,19661,21501,21701,21821,22881,25781,26331,28961,29011,30811,31601,38181,41491,41601,44281,46031],"class_list":["post-6648","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-140-characters","tag-apple","tag-ben-jerrys","tag-consumers","tag-customers","tag-email","tag-facebook","tag-fair-tweets","tag-feeds","tag-google","tag-horses","tag-internet","tag-ipad","tag-ipod","tag-kentucky-derby","tag-marketing-branding","tag-mcdonalds","tag-new-york-times","tag-news","tag-pandora","tag-pew-research","tag-search","tag-strategy","tag-study","tag-tweets","tag-washington-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The REport - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-52\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The REport - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"In a 24-7 news cycle, it is near impossible to keep up with the latest headlines. 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