{"id":6392,"date":"2011-03-14T14:51:25","date_gmt":"2011-03-14T19:51:25","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=6392"},"modified":"2024-12-30T11:13:08","modified_gmt":"2024-12-30T16:13:08","slug":"3-shtick-free-ways-to-build-your-business-to-attract-gen-y-buyers-and-sellers","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/3-shtick-free-ways-to-build-your-business-to-attract-gen-y-buyers-and-sellers\/","title":{"rendered":"3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers"},"content":{"rendered":"<p style=\"text-align: justify\">\u2018Shtick\u2019 and \u2018real estate marketing\u2019 seem to go hand-in-hand. For example, does everything you touch turn to <em>sold<\/em>? <a href=\"http:\/\/www.google.com\/search?hl=en&amp;qscrl=1&amp;q=everything+i+touch+turns+to+sold&amp;aq=f&amp;aqi=p-p1g2g-m1g-b1&amp;aql=&amp;oq=\">It happens to a lot of agents.<\/a> Shtick lost its luster years ago and the next generation of buyers and sellers, <a href=\"http:\/\/www.nytimes.com\/2008\/05\/13\/opinion\/13herbert.html\">the 80 \u2013 95 million strong Generation Y<\/a>, have different expectations.<\/p>\n<div class=\"mceTemp\" style=\"text-align: justify\">\n<dl id=\"attachment_6394\" class=\"wp-caption alignleft\" style=\"width: 280px\">\n<dt class=\"wp-caption-dt\"><img decoding=\"async\" class=\"size-medium wp-image-6394 \" title=\"Gen Y are big internet researchers.\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/03\/GenYcouple-300x199.jpg\" alt=\"\" width=\"270\" height=\"179\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/03\/GenYcouple-300x199.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/03\/GenYcouple-100x66.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/03\/GenYcouple.jpg 500w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/dt>\n<dd class=\"wp-caption-dd\">Gen Y are big internet researchers.<\/dd>\n<\/dl>\n<\/div>\n<p style=\"text-align: justify\">To appeal to this next generation of buyers and sellers, you\u2019ll need to take a hard look at your business branding. Gen Y are big internet researchers. In fact, <a href=\"http:\/\/pewresearch.org\/pubs\/1093\/generations-online\">according to a 2009 PEW Research Study<\/a>, 90{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of Gen Y have used search engines like Google and 84{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} went online to research products.\u00a0 Above all else, Gen Y values authenticity. With those two things in mind, here are three critical, notoriously shtick-heavy parts of your business branding\/marketing to consider:<\/p>\n<h2 style=\"text-align: justify\"><strong>Headshots<\/strong><\/h2>\n<p style=\"text-align: justify\">Do you remember the early 2000\u2019s when most professional agent photos contained one of three things?:<\/p>\n<ul style=\"text-align: justify\">\n<li>Cell Phone, in use.<\/li>\n<li>Pets<\/li>\n<li><a href=\"http:\/\/www.shutterstock.com\/cat.mhtml?search_group=&amp;lang=en&amp;search_source=search_form&amp;searchterm=business+pose&amp;x=0&amp;y=0\">Business Power Poses<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify\">Cell phones and pets have become kitschy and although business power poses have their place, today\u2019s buyers and sellers value authenticity over flawless appearance. It would be refreshing to see a photo of an agent helping with a home inspection, appraisal or out in the field on marketing pieces rather than canned headshots.<\/p>\n<h2 style=\"text-align: justify\"><strong>Business Cards<\/strong><\/h2>\n<p style=\"text-align: justify\">Speaking of headshots, business cards have long been the home for agent photos. This isn\u2019t without its merit; business cards are among the most handed out business branding pieces agents have. While having your photo on a business card is okay, consider replacing your photo with a stunning listing photo.<\/p>\n<p style=\"text-align: justify\">By going against the status quo, the listing photo on your business card will stand out and intrigue buyers to ask more about the property. Tried and tested, this was one of my most successful listing marketing tools as an agent and seller clients loved it.<\/p>\n<h2 style=\"text-align: justify\"><strong>Website\/Blog<\/strong><\/h2>\n<p style=\"text-align: justify\">With 90{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of Gen Y doing research online, your website\/blog will be (or should be) the cornerstone of your business presence. If you\u2019re using a website design from the late 90s or early 2000s, chances are you\u2019re losing valuable prospects to poor design. The internet is a vast resource and as such, offers multiple options to find similar information. Stand apart by offering a modern website design with articles and information about the local area.<\/p>\n<p style=\"text-align: justify\">Older websites tend to place a lot of emphasis on who you are, your experience as an agent etc. While prospects want to get to know who you are, this information is better suited to an \u2018about\u2019 or \u2018contact\u2019 page.<\/p>\n<p style=\"text-align: justify\">Give prospects what they want, and you\u2019ll be rewarded with their loyalty and business. What do you do differently from everyone else to attract new clients?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Shtick\u2019 and \u2018real estate marketing\u2019 seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 \u2013 95 million strong Generation Y, have different expectations. Gen Y are big internet [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,261],"tags":[1351,4831,5431,6101,6141,6511,7351,8181,11331,16261,16391,16951,18091,21501,24941,25781,29981,31621,31751,33981,36431,38661,46361],"class_list":["post-6392","post","type-post","status-publish","format-standard","hentry","category-marketing-and-branding","category-technology","tag-agents","tag-blogs","tag-branding","tag-business","tag-business-cards","tag-buyers","tag-cell-phones","tag-clients","tag-design","tag-gen-y","tag-generation-y","tag-google","tag-headshots","tag-internet","tag-loyalty","tag-marketing-branding","tag-online","tag-pew-research-study","tag-photos","tag-real-estate","tag-research","tag-sellers","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/3-shtick-free-ways-to-build-your-business-to-attract-gen-y-buyers-and-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"\u2018Shtick\u2019 and \u2018real estate marketing\u2019 seem to go hand-in-hand. 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