{"id":6287,"date":"2011-02-15T16:59:37","date_gmt":"2011-02-15T21:59:37","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=6287"},"modified":"2024-12-30T11:24:00","modified_gmt":"2024-12-30T16:24:00","slug":"the-report-41","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-41\/","title":{"rendered":"The REport"},"content":{"rendered":"

Social media – as an investment – received a big boost this week when JPMorgan Chase<\/a> announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon.\u00a0 The company hopes to raise between $500 million and $750 million in funds to spend on digital media companies<\/a>.\u00a0 The fund would provide a steady stream of income to companies in advance of their IPOs<\/a>. \u00a0Social networking sites are certainly emerging as powerful players outside of Silicon Valley.\u00a0 It will be interesting to see if this fund takes off.<\/p>\n

One place where social media has had no problem attracting dollars is across marketing departments.\u00a0 However, marketers are looking for more concrete evidence of what their dollars can buy.\u00a0 According to a new report, \u201c74 percent of CMOs predict they will finally tie social efforts to hard ROI this year,\u201d according to Mashable.<\/a><\/p>\n

If you are carrying out a campaign, make sure you are not talking a lot about nothing.\u00a0 Sounds basic, right? \u00a0According to a new study<\/a>, \u201cmore than 90 percent of consumers unsubscribe, \u2018unlike\u2019 or stop following brands because of too frequent, irrelevant or boring communications.\u201d\u00a0 What do you do to keep your communications pithy and relevant?<\/p>\n

Here is a way to use social media to be somewhat antisocial, so to speak.\u00a0 A new app, When Should I Visit?<\/a>, lets users know when a destination is least busy as based on Foursquare data.\u00a0 It\u2019s a great tool for those who want to avoid large crowds at museums, libraries and theaters.\u00a0 Never stand in long lines again!<\/p>\n

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Modern Living Room<\/dd>\n<\/dl>\n<\/div>\n

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According to AdWeek<\/em><\/a>,<\/em> as brands are looking for new revenue streams, home-collections are the newest trend in brand-extensions<\/a>. \u00a0Brands including: Paula Dean (yes, the Food Network star), Trump (yes, the real estate mogul) and Westin (yes, the hotel chain) are crossing-over into home d\u00e9cor to offer everything from recliners to glasswear to throw pillows.\u00a0 What brand would you like to see in your living room?<\/p>\n

Thinking about switching cell phone carriers? \u00a0Do your due diligence and check OpenSignalMaps<\/a>, a service which crowdsources locations of cellular towers and their strength, for the areas you frequent most.<\/p>\n

Planning a trip? Check out one of the newest social media-inspired travel websites<\/a> for tips and advice. Gogobot<\/a>, Afar Connect<\/a>, Bonvoy<\/a>, and Vacation Relation<\/a> have all hit the web as great research tools. \u00a0If you are planning a trip to a foreign-speaking country, Google\u2019s Translate for iPhone<\/a> app is now available. \u00a0Bon voyage!<\/p>\n

If Valentine\u2019s Day had you dreaming of sweets this week, check out Mashable\u2019s list of top apps for chocolate lovers.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media – as an investment – received a big boost this week when JPMorgan Chase announced that it is starting a new fund for investors to back privately held technology companies like Twitter and Groupon.\u00a0 The company hopes to raise between $500 million and $750 million in funds to spend on digital media companies.\u00a0 […]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[1121,1131,5011,5431,7351,7871,8361,9441,11581,12001,15201,16891,17181,17581,21671,21741,22601,25781,26081,27391,31121,33981,37221,39331,39901,40221,43971,44381,44991,45001,46641],"class_list":["post-6287","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-adweek","tag-afar-connect","tag-bonvoy","tag-branding","tag-cell-phones","tag-chocolate","tag-cmo","tag-consumers","tag-digital-media","tag-donald-trump","tag-food-network","tag-gogobot","tag-google-translate","tag-groupon","tag-investors","tag-iphone","tag-jpmorgan-chase","tag-marketing-branding","tag-mashable","tag-mobile-phones","tag-paula-dean","tag-real-estate","tag-roi","tag-silicon-valley","tag-social-media","tag-social-networking","tag-travel","tag-twitter","tag-vacations","tag-valentines-day","tag-westin-hotels"],"yoast_head":"\nThe REport - 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