{"id":6166,"date":"2011-01-25T15:28:39","date_gmt":"2011-01-25T20:28:39","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=6166"},"modified":"2024-12-30T11:24:07","modified_gmt":"2024-12-30T16:24:07","slug":"the-report-38","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-38\/","title":{"rendered":"The REport"},"content":{"rendered":"<p style=\"text-align: justify\">In a great example of building customer engagement, <a href=\"http:\/\/www.variety.com\/article\/VR1118030621?refCatId=1009\">Pizza Hut<\/a> has partnered with iN Demand to create <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=143304\">&#8220;Entertainment Hut,&#8221;<\/a> which houses movie trailers, video clips and trivia. Online customers will see family-friendly recommended movies which will be immediately available for order through cable systems. Talk about a 21<sup>st<\/sup> century pizza and movie night!<\/p>\n<figure id=\"attachment_6169\" aria-describedby=\"caption-attachment-6169\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6169\" title=\"Football\" src=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/01\/Football-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/01\/Football-300x192.jpg 300w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/01\/Football-100x64.jpg 100w, https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2011\/01\/Football.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-6169\" class=\"wp-caption-text\"> Super Bowl is expected to exceed $200 million in ads<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Social networking or <a href=\"http:\/\/news.cnet.com\/8301-13506_3-20029292-17.html\">promotion channel<\/a>? <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=143193\">Ad spending on Facebook<\/a> is expected to double this year, reaching $4.05 billion worldwide, while Twitter forecasts <a href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/digital\/e3ifc28b3929884b540bb541933903a0ac5\">$150 million.<\/a> Wow, I find these numbers to be staggering! What is more mindboggling: the <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=143144\">Super Bowl<\/a> is expected to exceed $200 million in ads in a few short hours! The ads that play during this game are, though, often <a href=\"http:\/\/www.adweek.com\/aw\/content_display\/news\/digital\/e3i245778483d02756cc1761aedcda6a57b\">more memorable and entertaining than any play.<\/a> For a look back at tremendous Coca-Cola ads during the big game and to vote on your favorite, check out <a href=\"http:\/\/adage.com\/superbowl\/article?article_id=148352\">AdAge<\/a>.<\/p>\n<p style=\"text-align: justify\">So what kind of advertising makes a big impact? According to a new study by EYE, <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&amp;art_aid=143151\">consumers like posters displayed in malls<\/a> &#8212; especially if it is a photo that includes a human face.<\/p>\n<p style=\"text-align: justify\">A location-based check-in will eventually lead to a <a href=\"http:\/\/mashable.com\/2011\/01\/24\/jetblue-offers-rewards-for-checkin-facebook-places\/\">free flight on JetBlue<\/a> thanks to a new program which rewards travelers that check-in to one of the airline\u2019s official airport locations via Facebook Places. How can you offer incentive for your customers to get involved with any of your efforts?<\/p>\n<p style=\"text-align: justify\">Is 2011 all about taking risks? In terms of consumer goods, the answer is yes. The trends for the year are products that are simple, better for health and cheap. (Not sure <a href=\"http:\/\/bits.blogs.nytimes.com\/2011\/01\/21\/new-japanese-fashion-l-e-d-lights-for-your-teeth\/#more-57341\">LED lights for your teeth<\/a> really fit the bill, but who knows?) Check out <a href=\"http:\/\/www.usatoday.com\/money\/industries\/retail\/2011-01-24-trends201124_CV_N.htm\">USA Today\u2019s top ten new product trends.<\/a> My favorite: Orville\u2019s microwave popcorn that pops into a round serving bowl.<\/p>\n<p style=\"text-align: justify\">What else is sure to boom even more this year? Local daily deal sites. With Groupon and <a href=\"http:\/\/bits.blogs.nytimes.com\/2011\/01\/19\/livingsocial-gets-attention-for-amazon-discount\/#more-57109\">LivingSocial<\/a> making waves and <a href=\"http:\/\/www.reuters.com\/article\/idUSTRE70M1RI20110123\">Google testing its own service<\/a>, the buying services, which offer locals steep discounts on everything from local restaurants to spas to entertainment, are here to stay. Are you signed up for one (or more) of these sites?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a great example of building customer engagement, Pizza Hut has partnered with iN Demand to create &#8220;Entertainment Hut,&#8221; which houses movie trailers, video clips and trivia. Online customers will see family-friendly recommended movies which will be immediately available for order through cable systems. Talk about a 21st century pizza and movie night! Social networking [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[941,1011,1061,1421,6601,8471,9441,13351,14011,14041,16951,17581,18101,20731,22221,23721,24371,24441,24591,27891,27901,29171,30561,31751,31911,33171,40221,41811,44111,44881,45331],"class_list":["post-6166","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-adage","tag-ads","tag-advertising","tag-airlines","tag-cable","tag-coca-cola","tag-consumers","tag-entertainment-hut","tag-eye","tag-facebook","tag-google","tag-groupon","tag-health","tag-in-demand","tag-jetblue","tag-led-lights","tag-livingsocial","tag-local","tag-location-based-check-in","tag-movie-trailers","tag-movies","tag-nfl","tag-orvilles-popcorn","tag-photos","tag-pizza-hut","tag-promotion","tag-social-networking","tag-super-bowl","tag-trivia","tag-usa-today","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The REport - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/the-report-38\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The REport - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"In a great example of building customer engagement, Pizza Hut has partnered with iN Demand to create &#8220;Entertainment Hut,&#8221; which houses movie trailers, video clips and trivia. 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