{"id":60651,"date":"2022-08-10T21:55:04","date_gmt":"2022-08-10T21:55:04","guid":{"rendered":"https:\/\/bhgrecareer.com\/bebetterblog\/?p=60651"},"modified":"2024-12-30T09:20:49","modified_gmt":"2024-12-30T14:20:49","slug":"how-to-build-a-personal-brand-event-if-you-are-just-starting-off-christina-nicholson-024","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-build-a-personal-brand-event-if-you-are-just-starting-off-christina-nicholson-024\/","title":{"rendered":"How To Build a Personal Brand Event If You are Just Starting Off | Christina Nicholson &#8211; 024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60651\" class=\"elementor elementor-60651\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d53ba81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d53ba81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-300a2d5b\" data-id=\"300a2d5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ee545 elementor-widget elementor-widget-html\" data-id=\"23ee545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23786579\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/000000\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b90f8b9 elementor-widget elementor-widget-text-editor\" data-id=\"2b90f8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\">Personal branding is the key to setting yourself up for personal and professional success. In today\u2019s episode of the Be Better Podcast, Donald is joined by PR pro and owner of Media Maven, Christina Nicholson, to discuss the importance of personal branding, regardless of your industry.\u00a0<\/p><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">No matter your business, everybody should build a brand.<\/strong><\/p><ul style=\"margin-bottom: 10px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px;background-color: #ffffff\"><li>The brand you build makes people want to work with you, and it encourages the trust and rapport that makes deals move forward.<\/li><li>If you go to any niche, industry, or city, you\u2019ll find personal branding dictating purchases in that area and generating more leads. You can do the same!<\/li><\/ul><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">Types of content that build brands:<\/strong><\/p><ul style=\"margin-bottom: 10px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px;background-color: #ffffff\"><li>There are three types of media: your personal media and content (which you have absolute control over), advertising, and earned media.\u00a0<\/li><li>In terms of personal media, you should have a website as your homebase, with a blog to share specialty content. You can then repurpose that blog into social media.<\/li><li>Give your audience value to make them\u00a0<em>want<\/em>\u00a0to see more. Add CTAs in everything, even if the CTA is just to like, comment, and follow.\u00a0<\/li><li>Podcasts are huge for building personal brands. The intent of someone listening to a podcast is more engagement-driven than scrolling on the phone.<\/li><\/ul><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">Milestones to look for when making a personal brand.<\/strong><\/p><ul style=\"margin-bottom: 10px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px;background-color: #ffffff\"><li>It\u2019ll be different for everyone. If the goal is organic growth from an online blog, your KPIs could be tied to your Google Analytics.<\/li><li>For a podcast host, it could be the number of downloads of show episodes.<\/li><li>Ask yourself, \u201cwhy do I want this?\u201d Make sure your efforts and milestones support that goal.<\/li><\/ul><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">Grab the low-hanging content fruit:<\/strong><\/p><ul style=\"margin-bottom: 10px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px;background-color: #ffffff\"><li>Determine where you like being and where your audience is. Then, balance the two.<\/li><li>Be consistent. Consider using a scheduler to post content to ensure you have consistent content for people to consume.<\/li><li>Consider posting the same thing multiple times, because viewers see millions of things each day, and might need the reminder.<\/li><li>Have branded images that show what you do. Don\u2019t just take professional headshots (though they\u2019re always good to have.) Have candid or action shots that demonstrate your personality.<\/li><\/ul><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">Be Better Episode Resources:<\/strong><\/p><ul style=\"margin-bottom: 10px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px;background-color: #ffffff\"><li>Follow Christina on\u00a0<a style=\"color: #337ab7 !important\" href=\"https:\/\/www.instagram.com\/christinaallday\/?hl=en\"><span style=\"font-weight: 400\">Instagram<\/span><\/a>,\u00a0<a style=\"color: #337ab7 !important\" href=\"https:\/\/www.facebook.com\/mediamavenandmore\"><span style=\"font-weight: 400\">Facebook<\/span><\/a>, and other social platforms at @christinaallday.<\/li><li>Tune in to Christina\u2019s own podcast, Become a Media Maven, on Spotify,\u00a0\u00a0<a style=\"color: #337ab7 !important\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/become-a-media-maven\/id1432023045\"><span style=\"font-weight: 400\">Apple Podcasts<\/span><\/a>, or anywhere else podcasts can be found.<\/li><\/ul><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\">Like, subscribe, and listen to the Be Better podcast on Spotify,\u00a0<a style=\"color: #337ab7 !important\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/be-better-bhgre\/id1611029996\"><span style=\"font-weight: 400\">Apple Podcasts<\/span><\/a>,\u00a0<a style=\"color: #337ab7 !important\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM5NTA3NS9yc3M?sa=X&amp;ved=0CAMQ4aUDahcKEwjwqviH8LL2AhUAAAAAHQAAAAAQAQ&amp;hl=en\"><span style=\"font-weight: 400\">Google Podcasts<\/span><\/a>, and anywhere else podcasts can be found.<\/p><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">You can help build a better world.<\/strong><\/p><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\">Help Better Homes and Gardens fight homelessness across the world by donating at\u00a0<a style=\"color: #337ab7 !important\" href=\"http:\/\/bhgre.com\/newstory\"><span style=\"font-weight: 400\">bhgre.com\/newstory<\/span><\/a>. With a goal to raise $100,000 by the end of 2022, your contributions will go directly to supporting those affected and helping build a world with homes for everyone.<\/p><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\"><strong style=\"font-weight: bold\">This episode is brought to you in part by<\/strong>\u00a0<strong style=\"font-weight: bold\">Better Homes and Gardens\u00ae Real Estate<\/strong><strong style=\"font-weight: bold\">.<\/strong><\/p><p style=\"margin-right: 0px;margin-bottom: 10px;margin-left: 0px;color: #333333;font-family: Lato, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: 14px\">Looking for a new role that allows you to become your own boss, create your own schedule, and have excellent income potential without the headache of starting a new business? Become an agent with\u00a0Better Homes and Gardens\u00ae Real Estate, an American icon trusted in all things related to the home. Explore career options at\u00a0<a style=\"color: #337ab7 !important\" href=\"https:\/\/bhgrecareer.com\/\"><span style=\"font-weight: 400\">bhgrecareer.com\/<\/span><\/a><strong style=\"font-weight: bold\">.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personal branding is the key to setting yourself up for personal and professional success. In today\u2019s episode of the Be Better Podcast, Donald is joined by PR pro and owner of Media Maven, Christina Nicholson, to discuss the importance of personal branding, regardless of your industry.\u00a0 No matter your business, everybody should build a brand. [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":60871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47801],"tags":[48601,31401,32051,32421,33461],"class_list":["post-60651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-christina-nicholson","tag-personal-branding","tag-podcast","tag-pr","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Build a Personal Brand Event If You are Just Starting Off | Christina Nicholson - 024 - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"In today\u2019s episode of the Be Better Podcast, Donald is joined by PR pro and owner of Media Maven, Christina Nicholson, to discuss the importance of personal branding, regardless of your industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-build-a-personal-brand-event-if-you-are-just-starting-off-christina-nicholson-024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Build a Personal Brand Event If You are Just Starting Off | Christina Nicholson - 024 - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s episode of the Be Better Podcast, Donald is joined by PR pro and owner of Media Maven, Christina Nicholson, to discuss the importance of personal branding, regardless of your industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-build-a-personal-brand-event-if-you-are-just-starting-off-christina-nicholson-024\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-10T21:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T14:20:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2022\/08\/24-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Clara Chang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Chang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-build-a-personal-brand-event-if-you-are-just-starting-off-christina-nicholson-024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/how-to-build-a-personal-brand-event-if-you-are-just-starting-off-christina-nicholson-024\/\"},\"author\":{\"name\":\"Clara Chang\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/308f862442a883f8eed5e8866ca70e7d\"},\"headline\":\"How To Build a Personal Brand Event If You are Just Starting Off | Christina Nicholson &#8211; 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